Part
2
People and Organizations
148
simplistic individual motivation theories that under-
pin job rotation, enlargement and enrichment. Be
that as it may, the strength of this system is that in
line with socio-technical theory it takes account of
the social or group factors and the technology, as
well as the individual motivators.
In a study of customer service representatives in
a telecommunications company, Batt (1999) found
that work organized into self-managed teams led
to better service and sales performance (an increase
of 9.2 per cent per employee) than traditional work
designs, and that the interactive effect of self-managed
teams and new technology raised sales by an addi-
tional 17.4 per cent.
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