The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

KEY POINTS
 Who are your people? You don’t necessarily have to think of them in
categories such as age, race, and gender. Instead, you can think of
them in terms of shared beliefs and values.
 You can often follow a fad, craze, or trend by establishing yourself as
an authority and simplifying something about the process for others
hoping to benefit from it.
  Use  surveys  to  understand  customers  and  prospects.  The  more
specific, the better. Ask: “What is the number one thing I can do for
you?”
 Use the decision-making matrix to evaluate multiple ideas against one
another.  You  don’t  have  to  choose  only  one  idea,  but  the  exercise
can help you decide what to pursue next.
 
*
This sometimes is known as psychographics.
†
See “Where Do Ideas Come From?” on 
this page
.

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PART II
 

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