SaqarTvelos teqnikuri universiteti biznes-inJineringis fakulteti ekonikuri kvlevis meTodebi


interneti da bazris marketinguli kvleva



Download 0,76 Mb.
bet60/62
Sana18.04.2017
Hajmi0,76 Mb.
#7013
1   ...   54   55   56   57   58   59   60   61   62

2. interneti da bazris marketinguli kvleva


msoflio informaciis xanaSi Sevida. esaa internetis era, roca informacia gansakuTruli saqonelia, romelic mTlianad cvlis qveynis (sawarmos) strategiul Rirebulebas.

XX saukunis bolos daiwyo globaluri informaciuli sistemebis Seqmna, romelmac miznad daisaxa realuri drois reJimSi msoflios nebismieri momxmareblisaTvis informaciis usafrTxod miwodeba.

axalma teqnologiebma axali cifruli epoqa Seqmna. informaciuli teqnologiebis swrafma zrdam kompaniebisa da momxmareblebis urTierTobis sruliad axali kavSirebi Camoayaliba. dRes, ufro metad, vidre winaT, yvela da yvelaferi mWidrod dakavSirebulia.

Tanamedrove cxovreba internetis gareSe warmoudgenelia. igi Cveni saqmianobis ganuyofeli nawilia. kompiuterebiTa da uaxlesi teqnologiebiT SesaZlebelia uzarmazari informaciis damuSaveba, da mainc, operatiuli da saimedo informaciis nakleboba aSkarad igrZnoba.

interneti Tanamedrove ekonomikuri procesebis kvlevaSi damoukidebeli movlenaa mis monawileTa qcevis sakuTari wesebiT, miwodebisa da angariSsworebis meqanizmebiT, romlebic globaluri sainformacio qselis funqcionirebis principebidan gamomdinareobs.

Tanamedrove kompiuterulma saSualebebma Secvala msoflios suraTi sazogadoebis saqmianobis yvela sferoSi. warmoiSva iseTi ekonomikuri saqmianoba, rogoricaa eleqtronuli komercia da eleqtronuli vaWroba. axal aTaswleulSi eleqtronulma bazarma SeZlo msoflio ekonomikis reorganizacia, Camoayaliba axleburi civilizacia, ramac kacobriobis progresi da msoflio qveynebis ganviTareba ganapiroba.57

internetis moxmareba gansakuTrebiT gaaqtiurda XXI saukunis dasawyisidan. dRes interneti namdvil globalur fenomenad iqca. man Secvala msoflio procesebi, infrastruqtura, saqmiani garemo, adamianTa Soris urTierdamokidebuleba, daaCqara globalizaciis procesi da gaxda sazogadoebrivi progresis mamoZravebeli Zala. SeiWra adamianTa saqmianobis yvela sferoSi (saxelmwifos marTva, Tavdacva, ekonomika, kultura, ganaTleba da a.S.). sazogadoebis kompiuterizacia iqca qveynis mTavar resursad.58 mniSvnelovnad gaizarda msoflios masStabiT informaciul sferoSi dasaqmebulTa wili.

interneti, rogorc informaciuli teqnologiebis Ria poligoni da globaluri eleqtronuli qseli, teqnikuri, socialuri, ekonomikuri da komerciuli fenomenia. igi aris unikaluri sistema, romelic, amave dros, marketingis efeqtur garemos da saSualebas warmoadgens. internet-bazris aRmocenebis Sedegad Seiqmna eleqtronuli biznesi.

informacia gvevlineba rogorc ganZi, xolo informaciuli teqnologiebi - qveynis ganviTarebis mTavari indikatori. informaciulma teqnologiebma gaaerTiana da daakavSira mTeli planeta.

Tanamedrove interneti SesamCnev rols asrulebs mravalferovani finansuri nakadebis transsasazRvro aqtivizaciaSi da saerTaSoriso masStabiT finansuri aqtivebis brunvis daCqarebaSi.

sxva ekonomikuri mecnierebebis msgavsad, internetis daxmarebiT bazris marketinguli kvlevisas gamoiyeneba sistemuri da SedarebiTi analizis meTodebi da Teoriuli midgomebi, analizi da sinTezi, induqcia da deduqcia.

bolo aTwleulebSi globalurma tendenciebma, sainformacio teqnologiebisa da internet-qselis ganviTarebasTan erTad, globaluri marketinguli midgomebis ganviTareba gamoiwvia. igi zogadi, sakmaod xangrZlivi, adaptirebuli an inteleqtualuri platformaa, romelic Sedgenilia kompaniis amocanebis amosaxsnelad da Semdeg TviT am amocanebis dasakmayofileblad.

internetis globaluri qselis ganviTarebasTan erTad, marketingis globaluri midgomebis gamoyenebis upiratesoba ufro TvalsaCinoa, radgan realuri sabazro garemosgan gansxvavebiT, internetis qselSi ar arsebobs sazRvrebi qveynebs Soris, da maSasadame, arc gayofa realur bazrebad. internetis qselis meSveobiT globaluri kompania iRebs mcire niSebze gasvlis saSualebas, radgan am niSebis momxmareblebs SeuZliaT TviTon ipovon misi veb-saiti da gaaformon garigeba.

globalurma kompaniebma, romlebic specializirebulebi arian informaciaze, programul aRWurvilobaze an sxva raime saqonelze cifruli saxiT, internetis daxmarebiT SeuZliaT erTdroulad awarmoon gayidvebi mTels msoflioSi.

globalur masSatabSi zogierTi saqonlis gayidva realuri garemos tradiciuli SezRudvebis gamo, Zalian Znelia. virtualuri garemo ki mocemuli problemis mogvarebis saukeTeso saSualebad migvaCnia.

amasTan erTad, xdeba bazrebis intensiuri gayofa, rac aZnelebs marketingis gamoyenebis efeqtianobas da es procesi ukuxasiaTs iRebs. kompaniebis umetesobas ara aqvT unari moemsaxuron yvela potenciur klients, radganac isini bevrni arian, xolo momxmareblebis survilebi da moTxovnebi gansxvavdebian erTmaneTisagan. marketingis tradiciuli meTodebi winaaRmdegobaSia, teqnologiurad rTuli produqciis realizaciasTan. globaluri kompaniebi iZulebulni xdebian gadavidnen globalur marketingul strategiebze, rac niSnavs ZiriTadi standartizaciis da zogierTi meorexarisxovani marketing-miqsebis adaptacias sxvadasxva qveynebis Taviseburebebis gaTvaliswinebiT.

globalur-lokaluri modgoma, erTi mxriv, globaluri standartizaciis xarjze saxsrebis ekonomiisa da xarjebis Semcirebis saSualebas iZleva, xolo meore mxriv, axdens saqmianobis adaptirebas lokaluri bazrebis mimarT. mag. kompania Coca-cola yidis ara marto amave saxelwodebis brends, aramed naklebad cnobil brendebsac (mxolod iaponiaSi yovel wels uSvebs axali brendis 25 saxeobas).

internetis qselis gamoyeneba sagrZnoblad aadvilebs individualuri marketingis kvlevas globalur masStabebSi, radganac qselSi SeiZleba Seqmna personaluri monacemebi TiToeuli klientisaTvis, dafuZnebuli mis pirad moTxovnebze da survilebze, romlebic gamoixateba individualuri onlainuri saregistracio.

individualuri marketinguli kvleva sul ufro farTod gamoiyeneba samrewvelo teqnologiebSi. am dros praqtikaSia masobrivi warmoeba individualuri modifikaciebis saqonlebze im fasad, romelic odnav aRemateba masobrivi warmoebis aradiferenciuli saqonlis fass. am movlenas uwodeben “kastomizacias” an “individualur momxmareblebze masobriv orientacias.” mag., mcire amerikuli kompania Washington shoe (wliuri brunva 10 mln amerikul dolari) yidis qalis fexsacmels TiToeuli myidvelis fexis zomaze, romlis gazomva kompiuteriT xdeba.

aRniSnuli midgomebi saSualebas gvaZlevs gamovyoT saerTaSoriso marketingis mTavari mimarTuleba – yuradRebis gadatana standartuli saqonlis masobrivi warmoebidan momxmarebelze, mis moTxovnebsa da SesaZleblobebze. amasTan, sul ufro did mniSvnelobas iRebs kompaniebis xangrZlivi urTierTobis ageba marketingul sistemaSi momxmareblebTan da sxva sabazro subieqtebTan.

dReisaTvis umniSvnelovanes resursad iTvleba is urTierTobebi, romlebic masmediasa da warmoebis saSualebaTa individualizacias decentralizaciisaken miyavs sazogadoeba, sadac momxmareblebi sul ufro metad iqnebian CarTuli sawarmoo procesSi, xolo zRvari maTsa da mwarmoebelTa Soris waSlili.

sayuradReboa is, rom saerTaSoriso marketinguli garemo, mis cvlilebasTan erTad gamyidvelis marketinguli miqsi mis moTxovnebTan erTad warmoudgenelia sainformacio komunikaciebis da mis monacemTa damuSavebis gareSe, rac aZlevs saSualebas bazris monawileebs gacvalon informacia da Seasrulon misi analizi.

amasTan dakavSirebiT sul ufro didi roli eniWeba internetis qsels Tanamedrove marketingSi, rogorc Tanamedrove komunikaciebis saSualebas da Zlier sainformacio resurss gare marketingul garemoSi.


Download 0,76 Mb.

Do'stlaringiz bilan baham:
1   ...   54   55   56   57   58   59   60   61   62




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish