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college graduates conducted by a leading Brazilian magazine, 25% of the men and 13% of the women said Semco was the company at which they most wanted to work. ’’
‘‘Not long ago, the wife of one of our workers came to see a member of our human resources staff. She was puzzled about her husband’s behavior. He was not his usual grumpy, autocratic self. The woman was worried. What, she wondered, were we doing to her husband?’’
‘‘We realized that as Semco had changed for the better, he had too.’’
Sources: Semler, R. (1993) Maverick. Century Business. Mangold, T. (1998) The Maverick Solution, BBC.
NOTES
Lessem, R. (1989) Global Business. Prentice Hall International.
Extract from the chairman ’s statement in the Broadmoor Annual Report 2000/01.
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