Privacy by design

1.92
1.79
1.74
1.73
1.19
0.61
0.26
The impact of personal attitudes towards data sharing, 
privacy, and personalisation on ad relevance
17
How to interpret the impact values: Holding all else constant, if 10% more people 
agree that they are “OK with websites storing their data if they get more relevant ads”, 
this corresponds to an increase of 1.92pp in the % of ads people deem relevant.
F IG U R E 0 1
14 
Ipsos, the Netherlands, Data Privacy Study: Consumer Model of Data Privacy, 2020.
15 
Ipsos, U.K., Germany, France, the Netherlands, Data Ethics Study: Data Ethics and Effectiveness, Part 1 — Ethics (n=6,000), 2021.