Microsoft Word marketing doc

Rail-Road Co-ordination
Rail and Road transports are complimentary to each other. Road 
transport links up the cultivators with local markets and railway station. The 
railways on the other hand, provide connection between the areas of production 
and the areas of consumption. Without a network of roadways, no railway can 
get sufficient traffic for its economical working. Similarly road transport 
without the help of railways cannot connect the farmers with the market of 
agricultural goods. Thus, Rail and Road transports are complementary to each 
other and a perfect coordination between these two modes of transport is highly 
desirable. 
Advantages of Rail-Road Co-ordination 
Co-ordination of rail and road transport system is preferable on account 
of the following advantages : 
a) 
Maximum utilisation of scarce resources 
b) 
Efficient and effective utilisation of transport at lower costs 
c) 
Making the transport system,adaptable to the pattern of consumer’s 
demand 
d) 
Minimising or avoiding the evils of wasteful competition 
Ways to achieve Co-ordination 
Railways and roadways are complementary and the competition between 
the two must be avoided and steps must be taken to promote their coordination.
The following steps may be taken to achieve the coordination between the rail 
and roadways : 
a) 
By integrating the two systems of transport. 
b) 
By developing efficient and low cost transport services in which rail and 
road transport operate in a complimentary manner. 
c) 
By mutual understanding between the two modes of transport. 
d) 
By taking legislative measures providing for regulation of activities of
competing 
firms. 

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The above steps help in bringing about perfect coordination between the 
two competing transport systems.