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marketing

 
International Trade 
The expansion of international trade has taken place mainly due to 
water transport. It because the roadways, railways or airways are not 
convenient for international trade which cannot carry bulky goods to 
distant places. 
5)
 
No Congestion 
Water transport capacity for traffic is greater than that of the 
railways and the possibility of delay due to congestion is relatively less. 
6)
 
Safety of Goods 
Water transport ensures safety of goods shipped. There is not 
much of shaking or jolting. Therefore, fragile goods like glass-wares do 
not have any danger of spoilage or damage. 
Disadvantages of Water – Transport. 
1.
 
Slow Speed 
The speed of the boats, steamers and ships is very slow when 
compared to the speed road and rail transport. Hence, it is not suitable 
for goods requiring quick delivery. 
2.
 
Risk 
It is unreliable mode of transport. During winter the rivers and 
canals may get frozen during summer depth of water may fall down 
which affects transportation. The loss of ships due to the perils of the sea 
involves considerable loss of life and goods. 
3.
 
Deterioration of Goods 
Sea water is corrosive and affects the quality and flavour of the 
goods. The element of pilferage is also high. To protect the goods from 
all these hazards there is every need to go for special packaging of goods 
transported through waterways. 


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4.
 
Port facilities 
Efficient shipping requires adequate port facilities. Ports are 
costly to organise and operate. In most of the countries, ports are not 
well equipped to receive the ships of large size and loading and 
unloading facilities are not good for heavy cargo. 

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