Microsoft Word marketing doc

Flood gates to prosperity 
: It is very important for the under developed 
and developing nations as it integrates rural and urban economies, 
broaden the market economy and helps in stopping the migration of rural 
people to urban areas. 
Disadvantages of Road Transport : 
1.
Inaccessible
: In a developing country like India, where roads are not 
properly maintained in almost all the states, monsoon rains and floods 
make highway roads inaccessible. 
2.
Cost of Transport 
: The bad road condition leads to high operational 
costs, increased risk of accidents, wear and tear of tyres etc. The 
coverage of long distances results in more petrol, diesel consumption and 
other running expenses. 
3.
Risk of Accidents 
: The risk of accidents is more on account of 
increasing traffic congestion and improper maintenance of roads. 
4.
Environmental Pollution 
: Traffic congestion and traffic jams cause 
sound and air pollution. Increased environmental pollution may affect 
the health of human beings and the welfare of the society. 
5.
Loss and Damages in Transit
: Goods in transit cannot be protected 
against wind and rain. Loss on account of damage or theft or pilferage 
cannot be ruled out in road transport. 
II. 
Rail Transport 
: The development and expansion of railways has 
revolutionised the transport system in almost all the countries. Today, it is the 
principal mode of transport in our country and the biggest nationalised 
undertaking. In India the railways made their appearance in 1850 and the first 
railway track was constructed between Bombay and Thane. The British 
Government encouraged the railways with financial aid, land, grants and 
guaranteed dividend to the shareholders. The development of railways by 
British Government was undertaken mainly due to two factors i.e., need to 
move troops from one part of the country to another to fight rebellion and 
periodical outbreak of famines and the need to rush food and other supplies to 
famine areas. Today the country has a network of railways which connect 
almost all parts of the country and has spread to neighbouring countries also. 

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