Final report

education activities. While the survey 

revealed no detailed information about the 

education  programmes offered, given the 

relatively conservative nature of the sector, it is 

likely that these are targeted at awareness raising 

of e-business practices (marketing and online 

communication). 

 

Interview data shed light on knowledge needs that 

should reach beyond basic digital skills

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: 

 

 

                                                           

29

 

Supplementary interview data by the current authors, local municipality representative.

 

Digital skills development 

aside, we need to operate within 

a general innovation paradigm, 

and this is not necessarily about 

digitalisation

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.

 

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