Advanced Technology Environmental and Energy Center



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Best Practices

Analyzing Your Program 


Analyzing Your Program 7
There are two primary methods for conducting an LMA:

Distribute a survey instrument to potential employers, 
either the entire population or a representative 
sample. 

Convene a focus group of potential employers to 
collect information through a strategic group 
interview. 
The information payback of a survey is valuable because of 
the number of employers included. It is necessary to be 
realistic, however, about the effort and cost that goes into 
such a survey. Depending on the size of the market, a 
survey might be mailed to several hundred potential 
employers. Identifying who should receive the survey and 
collecting their addresses is time-consuming.
Focus groups may provide a smaller 
picture of the community market, 
but can be easier to implement. 
Arrange a one- to two-day meeting 
with approximately 15 to 20 industry 
leaders whose reputations indicate 
they are knowledgeable about the 
field as well as the community. The 
main cost of the focus group consists 
of refreshments, which includes 
continental breakfast, lunch, and 
morning/afternoon snacks.
Regardless of the strategy for collecting data, the following 
types of information should be requested:

Type and size of the organization as well as its 
products and/or services 

Type of applicable jobs and number of those personnel 
employed by the organization (both full- and part-
time) 

Wage for entry-level personnel 

Minimum level of education required for employment

Required work experience for employment 

Degree of difficulty finding qualified personnel 

Projected number of full-time and part-time job 
openings in the next one to five years 


8 Analyzing Your Program 

Types of skills and training the organization needs for 
entry-level personnel 

Future trends in the industry 
Whichever data-gathering method is used, keep in mind 
that some participants may be willing to get involved with 
the program as advisory committee members (eventually 
helping in the development of curricular goals and 
objectives), to partner in training, or to donate equipment.
A sample 
Labor Market Assessment (LMA) Survey
ii
 for 
environmental and energy careers is available on ATEEC’s 
website. The survey instrument can be customized to suit 
individual needs.
Additionally, ATEEC has national workforce development 
“Defining the Field” reports and charts for 
environmental 
technology
iii

energy technology and services
iv
, and 
water 
management
v
. These documents are available on ATEEC’s 
website and provide an overarching view of the fields, 
including categories, job titles, and general job functions.

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