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[Chaffey, Dave] Digital business and E-commerce 2nd book

see also e-supply chain management 

(e-SCM)


supply chain network 253, 663

supply chain visibility 283, 663

Sveiby, K.E. 502–3

Sviokla, J. 53, 266

Swatman, P. 253

SWOT analysis in digital business 

strategy 196–7, 663

symmetric encryption 589, 663

system design 536, 663

systems development life cycle 487, 663

systems integrator 611, 663

systems software infrastructure

creating 92–3

tablet platforms 83

tacit knowledge 502, 663

tactical data, collecting 632

tactics in digital marketing 363–78

people 377–8

physical evidence 377–8

place 374–6

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679

Index

price 371–4

process 377–8

product 366–8

promotion 376–7

tag-based measurement 633

tailored development of digital business 

systems 602, 663

Tarbuck, D. 278–9

target market strategies 223, 352–8, 663

task analysis 523, 663

task-based users of internet 134

Tatu (case study) 21–3

taxation 155–7

freedom-restrictive legislation 157

jurisdiction 156–7

Taylor, D. 531

Taylor, S. 445

technological drivers of digital adoption 

30–1


risks and barriers 32–4

technologies for knowledge 

management 505–6

technology hunting 168

technology innovation and assessment 

166–70


emerging technology 168–70

technology interface management 

(TIM) 264–5

technology mining 168

technology networking 168

technology scouting 168, 663

TEFL (case study) 69–70

Telecommunications Information 

Networking Architecture 

Consortium (TINA-C) 119

Tesco (case studies)

CRM 457–9

virtual stores 87–8

Tesco Information Exchange 270, 280, 281

test environments for digital business 

systems 609, 663

test specification 608, 663

testing implementation of digital 

business 608–9

thin client 537, 663

ThingWorx 280

third-party cookies 147, 663

Thomas, J. 56

3 Suisses France (case study) 282–3

3M (case study) 229

three-tier client-server 537, 663

Thurner, R. 563

Timmers, P. 268

tipping point in digital marketing 

367–8, 663

Tjan, A. 218

Tognazzini, B. 165, 540–1

Toptable (case study) 432–4

total cost of ownership (TCO) 107, 663

trademark protection laws 130

trademarks 153, 663

traffic in valuation of online start-up 

companies 68

traffic-building campaign 409, 663

Tranmit 308

transaction fee revenue 63

transactions in online marketplace 57

transformation challenges in change 

472–8


Transversal 447–8

Trocchia, P. 542

trojan viruses 577, 663

Trott, P. 167

Tse, T. 220

Tucker, D. 319

Tynan, C. 389

Tyrwhitt, C. 220

UK Institute of PR 416

Ultralase (case study) 557–8

uniform (universal) resource locator 

(URL) 91


uniform resource locators 91–2

unique visitors 51, 629, 663

upstream supply chain 253, 258, 663

in digital business 280

URL strategy 91, 663

usability 540, 663

use-case analysis of site design 544–50

persona analysis 545

scenario analysis 545

stages in 547–50

develop use-cases scenarios 549–50

identify actors 547

identify use-cases 547–8

relate actors to use-cases 548

user-centred design (UX) 538, 664

user-centred website design 538–72

elements of design

content design 562

page design 562

structure 558–62

site navigation schemes 560–2

site organisation 559–60

site personality 558–9

evaluation of 544

information architechure 550–5

mobile design 562–7

usability 543–4

guidelines 540–1

use-case analysis 544–50

web accessibility 567–70

user-generated content 23–4

user-testing 540

utility computing 98, 664

value added tax (VAT) 156

value chain 24, 25, 664

in SCM 266–72

analysis of 268–70

internal, restructuring 267–8

in virtual organisation 271–2

value network 25, 664

in SCM 270–1

value proposition 59, 132

value segmentation 355

value stream 268, 664

van Duyne, D. 453

Varian, H. 50

Variani, V. 340, 357

Vaturi, D. 340, 357

vendor-managed inventory (VMI) 257, 

305, 664

Venkatram, N. 61

vertical integration 273, 664

vertical media sites 50

video-marketing platforms 83

viral marketing 149–50, 435, 664

virtual integration 273, 664

virtual organisation in SCM 271–2, 664

virtual private network (VPN) 590, 664

virtual world 7, 664

virtualisation 101–2, 272, 664

viruses, managing 577–9

Vision Express (interview) 390–2

visitor segmentation 639

Vlosky, R. 109, 110

VMware 101–2

voice over IP (VOIP) 113, 664

Waddell, D. 481, 497

Wall, J. 427

Wallace, N. 507–9

Ward, J. 195, 238

Ward, S. 140

Warden, S. 598

Warner, H.M. 165

Warner, M. 272

waterfall model of software 

development 598

Waterman, R.H. 32, 473

Watson, Thomas 165

Watts, D. 425

Web 2.0 23–4

Web 2.0 concept 24, 664

Web 3.0 concept 25, 664

web accessibility 604, 664

web analytics 621–7, 664

creating system 622–3

defining metrics 623–7

channel buyer behaviour 625

channel outcomes 626

channel profitability 627

channel promotion 624–5

channel satisfaction 625

multichannel evaluation 627

tool, selecting 632–5

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