A01 chaf6542 06 se fm indd



Download 29,46 Mb.
Pdf ko'rish
bet1441/1447
Sana15.08.2021
Hajmi29,46 Mb.
#148217
1   ...   1437   1438   1439   1440   1441   1442   1443   1444   ...   1447
Bog'liq
[Chaffey, Dave] Digital business and E-commerce 2nd book

656

house list 435, 656

HSBC 155

case study 439

Hsieh, T. 71, 443–5

Hughes, J. 285–6

Hughes, S. 185

human resources

in digital business strategy 197–8

requirements in change management 

490–4

outsourcing 492–4



staff retention 492

Human-centred Design Processes for 

Interactive Systems 543

hype cycle 166–7, 656

IBF 266, 306

IBM 533


IDC Research 277, 504

identity theft 139, 656

IFO-Basware 31`1, 301

impact assessment of monitoring 

activities 582, 656

implementation phase 598, 656

inbound email marketing 431, 656

inbound logistics 263

inbound marketing 6–7, 331, 656

incremental change 478, 656

independence of location 363

individualisation in digital marketing 

360–1

indoor kiosk apps 85



industry restructuring in digital 

marketing 363

influencers

analysis in digital marketing 343–4

in marketplace 50–1

types 57–8

information architechure in website 

design 550–5, 656

blueprints 552, 553

card sorting 552

cascading style sheets (CSS) 555

plate template 555

storyboarding 554

wireframes 552, 554–5

information asset register (IAR) 576, 

656

information asymmetry 275, 656

information security, 656

management of 576

policy 576

information service use, controlling 579

information supply chain 275, 656

infrastructure as a service (IaaS) 96, 656

initiation of digital business system 

487, 656

innovation

at Dell Computer 227–8

at Google 121–2

in valuation of online start-up 

companies 67

innovative business models 57

Institute of Logistics and 

Trandportation 263

integration

in digital marketing 361–3

of interactive communications in 

CRM 407


intellectual property rights 130, 153, 

656

protection of 153

intelligence in digital marketing 359–60

interactive advertising 21, 428–31

interactive communications in CRM 

405–7


integration 407

intermediaries 406–7

media, changes in 406

monologue to dialogue 405

from one-to-many 405–6

push to pull 405

interactive signage 85

interactivity 405, 656

in digital marketing 358–9

intermediaries, 657

analysis in digital marketing 343–4

in interactive communications in 

CRM 406–7

in online marketplace 50–1, 59

types 57–8

search engines 49–50

internal communications in 

E-government 28

internal email, minimising 585–6

internal knowledge management 230

internal marketing audit 344

internal value chain in SCM 266

restructuring 267–8

internet 4, 657

advertising on 154

five competitive forces, impact on 

200

usage issues 154–5



Internet Corporation for Assigned 

Names and Numbers 

(ICANN) 118

Internet Engineering Task Force 119

internet governance 116–22, 164, 657

companies influencing 119–20

net neutrality principle 117

open-source software 120–1

organisations 118–19

internet marketing metrics 622, 657

Internet Media in Retail Group 154

Internet of Things 280

internet protocol television (IPTV) 113

internet pureplay 66



Internet Retailer 642–6

Internet Retailing 248

internet revenue contribution 211

internet service providers (ISPs) 89–90, 

657

connection methods 103–6

availability 105–6

security 106

speed of access 103–5

Internet Society 119

internet technology 89–90

internet TV (IPTV) 113

internet-based market research 633

interruption marketing 395, 657

interstitial ads 430, 657

intranet 15, 657

intranet applications 107–9

cost cutting 107–9

encouraging use of 112

Intranet Benchmarking Forum (IBF) 

107–9

intranets 15–17



inventory turnover 251, 657

i-to-i TEFL (case study) 570–2

Jackson, S. 398

Jacobsen, I. 544

Janda, S. 542

Janssen-Cilag Australia (case study) 

507–9

Jaworski, B. 34



Jay, K.E. 499

Jeffcoate, J. 234

Jelassi, T. 189–90, 191, 193, 203, 204

Jenkins, D. 254

Jesson, B. 470

Jevons, C. 161–2, 378, 443

Joachimsthaler, E. 224, 379, 380

Z02_CHAF6542_06_SE_IDX.indd   673

7/22/14   1:31 AM



674

Index

Johnson, E. 371

Johnson, G. 184, 189–90

Johnson, M. 316

Jones, D. 268–9

Jones, L. 319

Jones, T. 437

Jonsson, P. 270

Jorgensen, P.C. 615–16

Jun, M. 447

just-in-time (JIT) 264

Kalakota, R. 13, 192, 268, 299

Kambil, A. 57

Kampas, P. 89

Kaplan, R.S. 216

Kaplan, S. 318–19

Karibian, G. 450

Katz, M. 160

Kaushik, A. 599–601

Keiningham, T. 404

Kesh, S. 589

key partners in e-commerce 60

key performance indicators 210–11

keyphrase (keyword phrase) 411, 657

Kickstarter (case study) 250–1

Kim, P. 510

Kirby, J. 435

Kirby, K. 404

Kjellsdotter, L. 270

Klein, L. 159, 194, 264, 367, 371

Kluge, J. 308

KM Column 112

Knight, K. 565

knowledge 502, 657

defined 502–3

management of 501–9, 657

collaborative approaches 507

implementation of 504–5

knowledge, defined 502–3

objectives 503–4

technologies for 505–6

Knudsen, D. 304

Koch, O. 317

Kotler, P. 401, 623

Kraut, R. 272

Kumar, N. 207, 211

Kumar, V. 388, 404

Lancaster, A. 542

Lautenborn, R. 364

Law of Common Name 380

Law of the Proper Name 380

Lawson, M. 519–21

Leander, K. 234–7

Lecinski, J. 6

Legner, C, 254, 275

Leonard, S. 621

Levine, R. 418

Levy, M. 194

Lewin, K. 498

Lewis, H. 400

Lewis, M. 51

Lewis, R. 400

life cycle stage segmentation 355

lifetime value (LTV) 442, 448, 657

Line56 317

link anchor text 411, 657

link-building 417, 657

live environments for digital business 

systems 609

local markets (case study) 570–2

localisation 159, 657

location, independence of 363

location-based marketing 83, 84–5, 657

log-file analyser 629, 633–4, 657

logistics management (materials 

requirement planning (MRP) 

and just-in-time (JIT)) 264, 


Download 29,46 Mb.

Do'stlaringiz bilan baham:
1   ...   1437   1438   1439   1440   1441   1442   1443   1444   ...   1447




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish