How Anyone Can Build a pipeline Of

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Time 

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79 
color Model T you want so long as it’s black,” was 
Ford’s response to requests for more variety. 
Alfred Sloan at General Motors improved on Ford’s 
concept. He understood that the customer is king, 
and he sought ways to meet individual needs and 
tastes. Sloan’s now-famous slogan was “A car for 
every purpose and purse.” Because of Sloan’s 
better business concept, GM vaulted past Ford.
Today GM is the biggest revenue-producing 
company in the world. 
New and Improved Model 
Like GM, e-compounding is an improvement on the 
original e-commerce concept, a better way of 
attracting new customers and fostering their loyalty.
E-compounding reminds me of 
The Family Circus
cartoon where five-year-old Dolly explains to her 
younger brother where butterflies come from: 
“Butterflies are new and improved caterpillars,” she 
says. 
Well, e-compounding is new and improved e-
commerce! Without word-of-mouth marketing… 
referral fees… and the power of compounding,
e-commerce would never have broken out of its 
cocoon. 
e-commerce 
 
e-compounding 
vs. 
But e-compounding offers a new and improved way 
for e-commerce to sprout its wings and fulfill its 
potential. As a result, referral-based Internet 
companies are flourishing while hundreds of deep-
discount e-tailers are drowning in debt. 
Lots of loyal customers 
Lacks loyal customers 

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80 
But instead of a car for every purpose and purse,
e-compounding is a pipeline for every purpose and 
purse. 
Your purpose may be to earn enough money to 
afford an extra-nice Christmas. Or your purpose 
may be to escape from a dead-end job and build 
Ultimate Pipelines that will circle the globe. 
And your purse may be to earn a few extra dollars a 
month. Or your purse may be to become a 
millionaire many times over. 
E-compounding is the Ultimate Pipeline. 
How big you build it is up to you.