How Anyone Can Build a pipeline Of

Paul, the Pipeline Man 
“Bruce, I have a plan,” Paul said the next morning 
before they settled into their cubicles and booted up 
their servers. 
“Instead of trading our time and talents answering 
to a tyrant of a boss and managing unmotivated 
employees in exchange for a weekly paycheck, let’s 
leverage the Internet to create residual income. 
“Having a job is like carrying buckets,” Paul 
continued. “One bucket of work equals one bucket 
of pay. But if the work stops because of illness or 
layoffs, the paychecks stop.” 
A Job 
Time 
 
$
 
 
1 Bucket Work = 1 Bucket Pay 
 
“We need a career that will create ongoing residual 
income. Residual income is like building a pipeline 
– we do the work once and get paid over and over 

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93 
again. Bruce, we need to start thinking and acting 
like pipeline builders instead of bucket carriers. 
Pipeline 
Residual Income 
“A former employee of mine is helping me build a 
pipeline on the Internet. He calls it the Ultimate 
Pipeline because it combines the power of e-
commerce with the power of compounding. The 
Ultimate Pipeline is my business – I own it. I work 
from home. There’s no overhead. No employees.
No payroll. No inventory to speak of. It’s lean.
It’s mean. It’s web-based. And it offers a way to 
create ongoing residual income.” 
Ultimate Pipeline 
e-compounding 

No boss 

Security 

Freedom 

Independent 
business owner 

No employees 

No payroll 

Small inventory 

No overhead 
Bruce stopped dead in his tracks. 
“A pipeline on the Internet! Whoever heard of such 
a thing!”
Bruce shouted. 
“We’ve got a great job,” Bruce said emphatically.
“Don’t rock the boat! We’ve got job security with 
great benefits. 
“We have weekends off land two-weeks’ paid 
vacation every year. We’re set for life! Get out of 
here with your Ultimate Pipeline!” 

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94 
But Paul was not easily discouraged. He patiently 
explained the Ultimate Pipeline plan to his best 
friend. Paul would work part of the day at his 
salaried job and then use his evenings and weekends 
to build a pipeline on the Internet. 
Paul also knew it would take a year, possibly two, 
before his Ultimate Pipeline would be big enough to 
start pumping big profits. But Paul believed in his 
dream of owning his own business… and owning 
his own life. He was determined to make it work.