Grading Policy and Assessment Criteria

Intended Course Learning Outcomes 

On completion of this course, the student should be able to: 

1.  Demonstrate a critical understanding of the key principles and theories underpinning the 

practice of marketing. 

2.  Demonstrate knowledge and understanding of the influences on buyer behavior and the 

impact of the environment on marketing decisions. 

3.  Critically evaluate the benefits and limitations of alternative marketing strategies and tactics 

in various contexts. 

4.  Critically apply marketing theories and tools to a range of different scenarios.