Fundamentals of Management, 8th ed

SUSTAINABILITY MATTERS (Continued)

norms

Standards of

behavior that the

group accepts for

and expects of its

members

Chapter 13: Managing Work Groups and Teams

4 0 5

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in a committee discussion or do not produce any more than you have to. In general,

these norms are counterproductive. Other groups may develop norms that limit the

lower bounds of behavior—for example, do not come to meetings unless you have read

the reports to be discussed or have produced as much as you can. These norms tend to

reflect motivation, commitment, and high performance. Managers can sometimes use

norms for the betterment of the organization. For example, Kodak successfully used

group norms to reduce injuries in some of its plants.

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