Fundamentals of Management, 8th ed

state of uncertainty

A condition in which

the decision maker

does not know all the

alternatives, the risks

associated with each,

or the likely

consequences of

each alternative

Chapter 4: Managing Decision Making

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RATIONAL PERSPECTIVES

ON DECISION MAKING

Most managers like to think of themselves as rational decision makers. And, indeed,

many experts argue that managers should try to be as rational as possible in making

decisions.

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This section highlights the fundamental and rational perspectives on decision

making.