For this unit Refers to Student’s Book pages Writing headlines

part 1, although these will need to be adapted to take account of the contents 
they choose. Students assemble and print their magazines, which can later be 
displayed in the classroom or posted on a class website.
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PhotocoPiable
Cambridge English for the Media   Cambridge University Press 2009     
www.cambridge.org/elt/englishforthemedia
UNIT 3 Magazines Teacher’s Notes

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Background information and useful web links
The distinction between 
newspapers
 and 
magazines
 is not that clear-cut. Newspapers 
tend to be published daily or weekly, concentrate on news and be printed on cheaper 
paper (called newsprint), while magazines are often published monthly or bi-monthly, 
have a much wider range of focuses, and are printed on more expensive or glossy 
paper. But there are magazines which look like newspapers and newspapers which 
look like magazines (most famously 
The Economist
 newspaper, which looks similar to 
and competes with magazines such as 
Newsweek
 and 
Time
).
The language of 
coverlines,
 i.e. the magazine equivalent of front-page headlines, and 
slogans, i.e. a short phrase which sums up the purpose or image of the brand, like the 
language of headlines in Unit 1, is used to illustrate language devices used throughout 
the worlds of media and marketing to grab people’s attention and make messages 
more memorable. 
The section on coverlines mentions two important language techniques,