Final report


suitable and appropriate technologies



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REPORT TourismDigitalisation

suitable and appropriate technologies, 

including technical problems such as 

instability and virus protection, loss of data, 

outdated software, time and effort required 

to maintain online stores, and so on.  


 

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illustrates both the innovation and the disruption caused by these models. Automated algorithms, machine 

learning and artificial intelligence have enhanced market awareness, and facilitated customised product 

offerings, which have in turn enhanced visitor experiences. At this sectoral level, digitalisation has also 

connected people and things in real time, which has streamlined decision-making and made transactions 

quicker, easier, and cheaper

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. The challenges that SMEs face in transformation towards e-commerce require 



that, prior to choosing and implementing technologies, tourism networks and business ecosystem capacity 

need to be established.   

Initiatives and actions at the e-commerce or ecosystem level could be addressed through network capacity 

building and mentoring programmes that increase connectivity between tourism, tech companies and extend 

ecosystems into other areas (e.g. arts and cultural sector). Programmes that connect SMEs' growth ideas with 

the latest research and knowledge possessed by tech companies can inspire innovative products and services 

development. 


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