Features of the representation of the frame "shopping" in literary text



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FEATURES OF THE REPRESENTATION OF THE FRAME

Window shopping

to only look at things in shop windows without making

The analysis of the linguistic units and their associative links verbalizing the notion “shopping”, enables us to reveal the following slots of the frame:



  1. Slot: People: Customer, Cashier, Clerk, Attendant, Assistant, Manager

  2. Slot: Shopping: Wallet (male), purse (female), scale, till/counter, barcode, receipt, gift receipt, aisle, shelf, shelves, trolley/s, basket/s, list/s, escalator/s, bag/s, fitting rooms, changing rooms.

  3. Slot: Ways to Pay: cheque, cash, notes, coins, card machine, chop and pin machine, credit cards, debit cards, loyalty card.

  4. Slot: Where to Buy: chemist, pharmacy, convenience store, general store, newsagents, department store, toy shop, toy store, book shop, ladies clothing shop, boutique, men’s clothing shop, tailor, shoe shop, cobbler’s, jewelry’s, jewelry store, opticians, optometrists, electrical store, record shop, Ironmonger’s, charity shop, second hand shop, haberdasher’s, haberdashery, shopping centre, shopping mall, mall, market, florist, botanist, butcher’s, fishmonger’s, seafood store, baker’s, bakery, delicatessen, grocer’s, diy store, home supply store, hardware store, off-licence, supermarket, gardening store, gardening centre.

  5. Slot: Questions:

What time are you open until?
What time do you close today?
Are you open on the weekends?
Are you open all day?
What are your opening hours?
Are you open on Sundays?
Are you open every day during the week?
What time do you open tomorrow?
According to Baranov, sometimes the traditional structure of the stereotypical frame- situation can be violated. The transformations of the frame structure are observed in case of 1) the change of the traditional content; 2) the elimination of some slots or subslots; 3) the emergence of new slots or subslots.


PLACES:
Grocery, pharmacy, florist’s, zoo, butcher’s, market, supermarket, shopping mall, malls, off-licence…..

PRODUCTS:
Foods, Vegetables, Fruits, Dresses, Shoes, Bags, Technical equipment, medicine…..


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