Commitment to a Clearly Described Vision and Mission: This attribute defines
vision as that to which we aspire to become, and mission as that which we do.
“Vision is not just important—it is crucial to any organization achieving consistent
and sustainable superior performance” (Quigley, 1994, p. xxiii). But for the vision
to be effective, it must grow out of the needs of the entire organization and be
owned, understood and widely shared by all the important stakeholders (Bennis
and Nanus, 1985). Nanus (1992) suggests that a good vision: is future oriented;
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