Euphemisms in English Everyday Discourse Eufemismy V anglickém jazykovém prostředí

capital punishment
 comes as a time when the 
Islamic regime is fighting to prevent pro- democracy movements similar to those 
that have been sweeping across the Middle East from taking hold in the country.”
(Dehgham, 2011) 
“Mr Robinson said the group was being fascist for wanting to 
silence someone 
with a difference of opinion.”
(BBC, 2014) 
In economic realm euphemisms serve as an instrument for making 
unpleasant facts appear attractive or even to turn negative into positive. Most of 
these expressions are of foreign origin because it sounds more technical and it 
might be understood as a valid terminology. However, all these euphemisms are 
just on purpose designed in order to conceal the unpleasant facts. To be deeply in 
depth is dressed up into a 
leveraged purchase
which definitely sounds more 
sophisticated and it does not reveal your bad financial situation directly.

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 “No figures have been mentioned but Thohir is thought to have made money from 
the deal, having bought his 70% stake in Inter in a 
leveraged purchase
 for around 
£250m in 2013.”
(
Stone, 2016)
Since in business one can face various problems and it is not advisable to 
admit them, euphemisms provide them with positive colouring. It means that if a 
business has no customers it is in a 
start-up mode
, in other words, it is at the 
beginning and it takes some time until the business starts to prosper. However, 
when business shrinks, it has a 
negative growth
or 
experiences shortfalls
, which 
are elegant euphemistic alternatives for this unpleasant issue. As these terms do 
not sound so fatal the audience is not worried about it and does not pay much 
attention to it, which is the aim of the speaker.
 “In 
start-up mode
, when hires sometimes happen in a hurry to fill critical 
positions, Atkinson has seen people recruited at a salary 10 times what the 
position is worth.”
(Dishman, 2015)
 “Italy is already mired in 
negative growth
, with high unemployment, especially 
among younger people and there could be some major bank insolvencies 
looming.”
(
BBC, 2016) 
“There will be at least one time that your business will