Ergashxodjaeva Sh. Dj., Qosimova M. S

ТЕСТОВЫЕ
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ВОПРОСЫ
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ПО
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ДИСЦИПЛИНЕ
«МАРКЕТИНГ».........................................................................
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290
ГЛОССАРИЙ
..............................................................................
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330
СПИСОК ИСПОЛЬЗОВАННОЙ ЛИТЕРАТУРЫ...............
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344
 
CONTENTS
 
 
CHAPTER 1.
INTRODUCTION..................................................................
SOCIO
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-
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ECONOMIC
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FOUNDATIONS
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OF
3
 
MARKETING........................................................................
8
1.1. The concept of marketing and its essence ...............................
8
1.2.
The
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emergence
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and
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main
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stages
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of

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1
0
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development
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of
marketing.................................................................................
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1
3
1.3. The concept of marketing theory and its evolution..................
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16
1.4. The composition of marketing elements and the concept of
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23
marketing mix..........................................................................
Questions for control and discussion.......................................
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28