Ergashxodjaeva Sh. Dj., Qosimova M. S., Yusupov M. A. Marketing asoslari

CHAPTER 3. SYSTEM OF MARKETING RESEARCH AND

	INFORMATION....................................................................	46
3.1.	Marketing research and system of marketing research............	46
3.2.	The role of information in marketing. Information system.....	52
3.3.	Types of information and their classification..........................	56
3.4.	Methods of collecting information...........................................	60
3.5.	Analysis and elaboration of collected information..................	66
3.6.	Directions and methods of marketing research........................	66
	Questions for control and discussion.......................................	71
CHAPTER 4.	SYSTEM AND SPHERE OF MARKETING.....................	73
4.1.	The concept of marketing system and industry marketing......	73
4.2.	The main types of marketing...................................................	75
4.3.	Internal and external environment of marketing, their interrelation. Organization of marketing service in the enterprise..................................................................................	83
4.4.	Organization of managing marketing activity.........................	88
	Questions for control and discussion.......................................	92
CHAPTER 5.	STRATEGIC MARKETING...............................................	94
5.1.	The purpose and objectives of strategic planning in marketing
	................................................................................	94
5.2.	The role and position of tactical planning in marketing..........	97

5.3. Marketing control and its types................................................ 99

5.4. Concept of marketing program................................................ 102

5. 
   Targeting approach - the basis of the marketing program....... 106
   
6. 
   The sequence of development of marketing programs and characteristics of its main sections........................................... 114 Questions for control and discussion....................................... 121