CHAPTER 2. FUNCTIONS, OBJECTIVES AND PRINCIPLES OF MARKETING........................................................................ 30 2.1. Basic principles of marketing ................................................
30
2.2. Content of marketing activities and functions.........................
32
2.3. The main tasks of marketing....................................................
34
2.4. Types of marketing depend on state and development of
demand.....................................................................................
39
Conclusions..............................................................................
43
Questions for control and discussion.......................................
44
List of references...................................................................... 45