Ergashxodjaeva Sh. Dj., Qosimova M. S

 
ТЕСТОВЫЕ 
ВОПРОСЫ 
ПО 
ДИСЦИПЛИНЕ 
«МАРКЕТИНГ»......................................................................... 
 
290 
 
 
 
ГЛОССАРИЙ .............................................................................. 330 
 
 
 
СПИСОК ИСПОЛЬЗОВАННОЙ ЛИТЕРАТУРЫ............... 344 

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357 
CONTENTS 
 
INTRODUCTION.................................................................. 
3 
CHAPTER 1. SOCIO 
- 
ECONOMIC 
FOUNDATIONS 
OF 
MARKETING........................................................................ 
8 
1.1. 
The concept of marketing and its essence ............................... 
8 
1.2. 
The emergence and main stages of development of 
marketing................................................................................. 
13 
1.3. 
The concept of marketing theory and its evolution.................. 16 
1.4. 
The composition of marketing elements and the concept of 
marketing mix.......................................................................... 
23 
 
Conclusions.............................................................................. 
27 
 
Questions for control and discussion....................................... 
28 
 
List of references...................................................................... 29