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Grades
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English Teacher:
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Dates
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Normatov J
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Lesson 4 Advertising
The aim of the lesson:
Educational: - to learn the new words related to the topic
Developing: - to enable pupils to talk about advertisement, logos and slogans
Socio-cultural: - to raise awareness of famous Brands
Competence: SC4, FLCC and PC
Learning outcomes: By the end of the lesson, pupils will be able to: talk about products and their advertisement.
Type of the lesson: non-standard, mixed Method of the lesson: group work, pair work Equipment: Textbook; the DVD of the book
TECHNOLOGICAL MAP OF THE LESSON:
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№
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Part of the lesson
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Tasks
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Time
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1
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Organizational Moment
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-to greet pupils.
- to check up the register
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5 min
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2
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Repeating last lesson
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- to give pupils some questions about last lesson. – to ask words from previous lesson
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5 min
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3
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Explaining new theme
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- to explain to pupils new vocabulary and theme
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20 min
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4
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Consolidating new theme.
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- to consolidate new theme and new words of the theme.
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10 min
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5
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Marking.
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- To mark pupils
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5 min
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6
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Homework.
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- Giving homework.
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The Procedure of the lesson:
Organizing moment: - Greeting.
Pre-Activity
Activity 1a Write down the words. 3 min
Objective: to work on word formation
STEP 1: The pupils copy the words in their notebooks.
STEP 2: Establish the meaning of these words.
Activity 1b Put the words in 1a in the correct place. 5 min
Objective: to raise awareness of stress and syllable
The pupils fill in the table.
Main Part
Activity 1c Listen and repeat. 3 min Objective: to develop pronunciation The pupils listen and repeat.
DVD script:
ad, advert, advertise, advertiser, advertising, advertisement
Activity 2 Work in pairs. Match the logos and slogans. 4 min
Objective: to raise awareness of famous brands
STEP 1: Establish the diff erence between logos and slogans.
STEP 2: Ask the pupils to look at the logos and say what companies they represent. Ask what these companies sell.
STEP 3: The pupils match the logos and slogans.
Answer key: 1B, 2C, 3A, 4E, 5G, 6F, 7D
Activity 3 Read and say which slogan you like most and why. 8 min
Objective: to improve reading skills
STEP 1: The pupils read the slogans of famous companies.
STEP 2: Help with unknown vocabulary if necessary.
STEP 3: Ask them to choose the slogan they like most and explain why it seems attractive to them.
Activity 4a Work in groups of 4. Make an advert. 10 min
Objectives: to develop creativity; to enable the pupils to make an advert
STEP 1: The pupils work in groups and choose a thing.
STEP 2: The pupils design a logo.
STEP 3: The pupils write a slogan.
Post-activity
Activity 4b Present your advert. 5 min
Objective: to improve public speaking skills and self-confidence
The pupils make a presentation. Point out that they can use visual aids to make their presentation more attractive.
Homework 2 min
Task 1. Explain that they must make an individual presentation. Say that they can choose any item, product or company (drink, food, book, school, etc.) They must create a logo and write a slogan.
They should add some information about this item.
Task 2. Explain to the pupils that they must choose any advert from a magazine or billboard and write about it. Point out that they must say whether they like it or not and prove why.
Evaluation Giving marks
Deputy director on educational affairs
Signature
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Grades
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English Teacher:
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Dates
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Normatov J
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Lesson 5 Are you for or against?
The aim of the lesson:
Educational: - to learn to express opinions on advertisement and its impact
Developing: - to enable pupils to use critical thinking skills
Socio-cultural: - to raise awareness of the advert impact on society
Competence: SC1, FLCC and SC
Learning outcomes: By the end of the lesson, pupils will be able to: express their opinions on advertisement and its impact.
Type of the lesson: non-standard, mixed Method of the lesson: group work, pair work Equipment: Textbook; the DVD of the book
TECHNOLOGICAL MAP OF THE LESSON:
-
№
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Part of the lesson
|
Tasks
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Time
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1
|
Organizational Moment
|
-to greet pupils.
- to check up the register
|
5 min
|
2
|
Repeating last lesson
|
- to give pupils some questions about last lesson. – to ask words from previous lesson
|
5 min
|
3
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Explaining new theme
|
- to explain to pupils new vocabulary and theme
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20 min
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4
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Consolidating new theme.
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- to consolidate new theme and new words of the theme.
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10 min
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5
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Marking.
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- To mark pupils
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5 min
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6
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Homework.
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- Giving homework.
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The Procedure of the lesson:
Organizing moment: - Greeting.
Pre-Activity
Activity 1a Work in pairs. Answer the questions. 5 min
Objective: to develop speaking skills and ability to predict information before listening
Ask the pupils to answer the questions. Encourage them to discuss their opinions and be objective in their opinions.
Main Part
Activity 1b Listen and check your ideas. 5 min
Objective: to develop listening skills
The pupils listen to the DVD and check their answers.
DVD script:
Food Advertisements
Many food companies like McDonald’s, PepsiCo, Burger King and Pizza Hut are using advertisements mostly for children. Many health reports say that children buy more their food when they watch ads about different types of food products on TV. This TV advertising makes the children eat more than they need. The result shows that 68% of children regularly eat unhealthy food because they watch ads on television. A lot of children in the USA have a bad habit of eating when they see ads for pizzas, burgers and French fries. There are less advertisements about child education and care than ads about sweet drinks and unhealthy food. This brings health problems and nothing else.
Activity 1c Listen one more time. Complete the sentences. 5 min
Objective: to develop listening skills
STEP 1: The pupils read the extract and fill in the gaps with appropriate words.
STEP 2: The pupils listen to the DVD once more and complete the sentences.
Answer key: 1) food; 2) children; 3) watch; 4) more; 5) unhealthy; 6) USA; 7) pizzas; 8)
advertisements; 9) drinks; 10) problems
Activity 2a Work in pairs. Read and answer the questions. 10 min
Objective: to develop writing skills
STEP 1: Ask the pupils to read the letter and answer the questions.
STEP 2: Establish that it is an official letter.
STEP 3: Ask them to find the things that should be included in the official letter:
Beginning: address of the person you write to, date, greeting;
Body: reason of writing, arguments, request;
Ending: closing, name/signature.
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