Activity 2b Work in pairs. Answer the questions. 5 min
Objective: to develop speaking skills and critical thinking The pupils answer the questions. Encourage them to give as many arguments as possible.
Post-activity
Activity 2c Work in pairs. Write two arguments for and against advertisement. 8 min Objective: to develop critical thinking STEP 1: The pupils in pairs discuss and choose arguments in favour of or against advertising.
STEP 2: The pupils write the arguments.
STEP 3: Elicit some arguments
Homework 2min
Explain to the pupils that they should imagine they are the leaders of the mahalla and they must write a letter to senior citizens of the mahalla.
Evaluation Giving marks
Deputy director on educational affairs Signature
Grades
English Teacher:
Dates
Normatov J
Lesson 6 Project The aim of the lesson:
Educational: - to learn that different advertising methods need different types of advertising methodology; - to understand the detailed planning that needs to take place before a product can be launched
Developing: - to enable pupils to talk about advertisement methods; - to enable pupils to write up/ design adverts and plan how they are going to promote the product
Socio-cultural: - to raise awareness of how advertising infl uences the way we shop
Competence: SC6, SC and PC in making projects
Learning outcomes: By the end of the lesson, pupils will be able to: write up/design and present their adverts.
Type of the lesson: non-standard, mixed Method of the lesson: group work, pair work Equipment: Textbook; the DVD of the book
TECHNOLOGICAL MAP OF THE LESSON:
№
Part of the lesson
Tasks
Time
1
Organizational Moment
-to greet pupils.
- to check up the register
5 min
2
Repeating last lesson
- to give pupils some questions about last lesson. – to ask words from previous lesson
5 min
3
Explaining new theme
- to explain to pupils new vocabulary and theme
20 min
4
Consolidating new theme.
- to consolidate new theme and new words of the theme.
10 min
5
Marking.
- To mark pupils
5 min
6
Homework.
- Giving homework.
The Procedure of the lesson: Organizing moment: - Greeting.
Checking the register
Pre-Activity
Activity 1 Work in a group of 4. You are going to design an advert for a new product. Complete the planning. 5min Objective: to consolidate understanding of how advertising infl uences the way we shop STEP 1: Get the pupils into groups of 4 to develop their projects. STEP 2: Say: “You’re going to design an advert for a new product”. STEP 3: Say: “Read and complete the planning steps”.
MainPart
Activity 2a Work in a group of 4. Decide where the best place to advertise your product is. Choose two places. 2 min Objective: to understand that you need to advertise to the right audience, prospective purchasers STEP 1: Say: “Keep in your groups of 4. Read the places to advertise. Agree on two places to advertise your product”.
STEP 2: Ask: “Why did you decide on those places?”
Activity 2b Work in pairs. Each pair work on one of the advertisement methods in 2a. Plan how you are going to promote the product. 10 min
Objective: to understand that different advertising methods need different types of advertising methodology STEP 1: Say: “Work in pairs in your group of 4. Each pair work on one of the advertising methods your group agreed on”.
STEP 2: Say: “Read the planning steps. Write some ideas”.
STEP 3: Ask: “Why did you decide on these plans?”
Activity 3 Work in pairs. Write up/design your advert. 15 min
Objective: to understand the detailed planning that needs to take place before a product can be launched STEP 1: Say: “Work in pairs in your group of 4”.
STEP 2: Say: “Now you’re going to write up or design your advert”.
STEP 3: Say: “Read the details needed for each type of advert”.
STEP 4: Ask: “Is there anything else you need to do?”
Post-activity
Activity 4 Present your product to another group. Watch another group, give feedback. 8 min Objectives: to develop presentation skills; to practise giving feedback Groups present their product to another group. They watch another group and give feedback.
Homework Ask the pupils to read at home the stories “Harry Potter and the Philosopher’s Stone” and get prepared for class discussion