Rank
|
Brend
|
Brend qiymati, X
|
1 yil ichidagi o’zgarish
|
Brend daromadi, Y
|
1
|
Apple
|
241,2
|
17%
|
260,2
|
2
|
Google
|
207,5
|
24%
|
145,6
|
3
|
Microsoft
|
162,9
|
30%
|
125,8
|
4
|
Amazon
|
135,4
|
40%
|
260,5
|
5
|
Facebook
|
70,3
|
-21%
|
49,7
|
6
|
Coca-Cola
|
64,4
|
9%
|
25,2
|
7
|
Disney
|
61,3
|
18%
|
38,7
|
8
|
Samsung
|
50,4
|
-5%
|
209,5
|
9
|
Louis Vuitton
|
47,2
|
20%
|
15
|
10
|
McDonald's
|
46,1
|
5%
|
100,2
|
11
|
Toyota
|
41,5
|
-7%
|
187
|
12
|
Intel
|
39,5
|
2%
|
72
|
13
|
NIKE
|
39,1
|
6%
|
39,3
|
14
|
AT&T
|
37,3
|
-10%
|
151,2
|
15
|
Cisco
|
36
|
4%
|
50,6
|
16
|
Oracle
|
35,7
|
11%
|
39,1
|
17
|
Verizon
|
32,3
|
2%
|
131,9
|
18
|
Visa
|
31,8
|
18%
|
23
|
19
|
Walmart
|
29,5
|
12%
|
341
|
20
|
GE
|
29,5
|
-14%
|
76,6
|
Manba: Forbes.com: “The World’s Most Valuable Brands”
bunda:
Y – brend daromadi; mln dollar;
X – brend qiymati; mln dollar.
Ushbu masala uchun eng yaxshi model kompaniyalarning brend daromadiga asoslangan model hisoblanadi. Sababi brend daromadi Y va brend qiymati X o’rtasidagi korrelyatsiya koeffisiyenti r=0.376.
Regression Analysis: Y versus X
The regression equation is
Y = 28,3 + 0,647 X
Predictor Coef SE Coef T P
Constant 28,297 3,144 9,00 0,000
X4 0,64739 0,04363 14,84 0,000
S = 4,41838 R-Sq = 85,6% R-Sq(adj) = 85,2%
Universitet tadqiqotiga qo‘yilgan ball X va universitet reytingi Yo‘rtasidagi determinatsiya koeffitsiyenti R2=85,6 ga teng. Bu miqdor universitet reytingining 85,6% ini universitet tadqiqotiga qo‘yilgan ball bilan tushunirish mumkin degani.
Oddiy regressiya tenglamasi quyidagicha:
Y = 28,3 + 0,647X(universitet tadqiqotiga qo‘yilgan ball).
Endi bu regressiya tenglamasi yordamida bashorat va ishonch oraliqlarini topaylik. Agar X=90 (Universitet tadqiqotiga qo‘yilgan ball) bo‘lsa ushbu universitet reytingini bashorat qilish va uning uchun bashorat va ishonch oraliqlarini qaraylik. Minitab dasturidan foydalanamiz.
The regression equation is
Y = 28,3 + 0,647 X
Predictor Coef SE Coef T P
Constant 28,297 3,144 9,00 0,000
X4 0,64739 0,04363 14,84 0,000
S = 4,41838 R-Sq = 85,6% R-Sq(adj) = 85,2%
Analysis of Variance
Source DF SS MS F P
Regression 1 4297,9 4297,9 220,15 0,000
Residual Error 37 722,3 19,5
Total 38 5020,2
Predicted Values for New Observations
New
Obs Fit SE Fit 95% CI 95% PI
1 86,563 1,117 (84,301; 88,825) (77,329; 95,797)
Values of Predictors for New Observations
New
Obs X
1 90,0
Natijalarni tahlil qilsak, agar X=90 (Universitet tadqiqotiga qo‘yilgan ball) bo‘lsa ushbu universitet reytingi 86,563 ga teng bo‘lishini bashorat qilish mumkin ekan. Va bu bashorat uchun 95% ishonchlilik bilan bashorat va ishonch oraliqlari quyidagiga teng:
Ishonch oralig‘i (84,301; 88,825),
Bashorat oralig‘i (77,329; 95,797).
95% ishonchlilik bilan bashorat va ishonch oraliqlarining grafik tasvirini ham ko‘rishimiz mumkin.
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