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Logistics & Supply Chain Management ( PDFDrive )

Internet Auctions
The 
online auction business model
(internet auction, electronic 
auction, eauction, e-auction) is one in which participants bid for products 
and services over the Internet. The functionality of buying and selling 
in an auction format is made possible through auction software which 
regulates the various processes involved.
Several types of online auctions are possible. In an English auction 
the initial price starts low and is bid up by successive bidders. In a Dutch 
auction, multiple identical items are offered in one auction, with all 
winning bidders paying the same price—the highest price at which all 
items will be sold (treasury bills, for example, are auctioned this way). 
Currently almost all online auctions use the English auction method.


Notes
281
Complete Auction Process
A complete auction-based trading process comprises six basic 
activities:

Initial buyer and seller registration
: This step deals with the 
issues relating to authentication of trading parties, exchange of 
cryptography keys, and perhaps creation of a profile for each trader 
that reflects his interest in products of different kinds and possibly 
his authorized spending limits.

Setting up a particular auction event:
This step deals with 
describing the item being sold or acquired and setting up the rules 
of the auction. The auction rules explain the type of auction being 
conducted (open cry, sealed bid, Dutch), parameters negotiated 
(price, delivery dates, terms of payment, etc.), starting date and 
time of the auction, auction closing rules, etc. 

Scheduling and advertising: 
To attract potential buyers, items of 
the same category (art, jewelry, rare coins) should be auctioned 
together at a regular schedule. Popular auctions can be mixed 
with less popular ones to force people to be present in the less 
popular auctions. Items to be auctioned in upcoming auctions are 
advertised, and potential buyers are notified in this step.

Bidding
: The bidding step handles the collection of bids from 
the buyers and implements the bid control rules of the auction 
(minimum bid, bid increment, deposits required with bids) and for 
open cry auctions notifies the participants when new high bids are 
submitted.


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