Overstreet Studio
Pat Newell
Kubilins Transportation Group
Stephen Stansbury
Jonathon Guy
Karnes Research Company
Michael Williams
Local Government Partners
City of Raleigh
George Chapman
William Breazeale
James Brantley
Douglass Hill
Ed H. Johnson Jr.
Triangle Transit Authority
Juanita Shearer-Swink
MOUNT MOURNE MASTERPLAN
(Case Study 3)
The Lawrence Group
Craig Lewis
David Walters
Brunsom Russum
Dawn Blobaum
Murray Whisnant Architects
Murray Whisnant
Town of Mooresville
Erskine Smith
GREENVILLE: HAYNIE-SIRRINE
NEIGHBORHOOD MASTERPLAN
(Case Study 4)
The Lawrence Group
Craig Lewis
David Walters
Brunson Russum
Dave Malushizky
Earl Swisher
Catherine Thompson
Ecem Ecevit
Nicole Taylor
Elizabeth Nash
Overstreet Studio
Pat Newell
Kubilins Transportation Group
Stephen Stansbery
ColeJenest & Stone
Brian Jenest
Fred Matrulli
Upstate Forever
Diane Eldridge
Project Manager
Julie
Orr Franklin, Economic Development
Planner, City of Greenville
Haynie-Sirrine Advisory Committee
Felsie Harris
Andrea Young
Councilwoman Lillian Brock Fleming
John Fort
David Stone
Nancy Whitworth
Ginny Stroud
Sirrine-Haynie Neighborhood Charrette Group
Developer
Rob Dickson
Property Owners
John Fort and The Caine Company,
David Stone
C. Dan Joyner
The City of Greenville Department of Community
and Economic Development
Nancy Whitworth
Julie Franklin
Ginny Stroud
Regina Wynder
IMIC Hotels
David Walker,
Sam Kelly, General Manager, Ramada Inn
CORNELIUS TOWN CENTER
(Case Study 5)
Master plan by Shook Kelly, Michael Dunning,
project architect.
Transit-oriented Development by Duany
Plater-Zyberk and Co.; amended by Cole Jenest
and Stone.
CREDITS
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1
Toward the end of 2002, the authors were guests at a
dinner party in Fayetteville, Arkansas, a pleasant
American college town of 60 000 people in the Ozark
Mountains. Sharing the table were the town’s mayor,
planning officers from town hall, local architects,
developers, and spouses. The Fayetteville area is one
of the few urbanized parts of Arkansas, an otherwise
rural state in the American South just west of the
Mississippi River. Combinations of generic commer-
cial strip developments and poorly laid out residen-
tial suburbs, typical examples of ‘suburban sprawl,’
are endangering the special features and qualities of
that town’s local landscape. The degradation of the
environment that makes the community a desirable
place to live and work is
a story repeated in America
from coast to coast.
The subject of the evening’s discussion was how to
improve the way the town could grow, how to move
away from conventional sprawl and toward a more
attractive, and more environmentally and economi-
cally sustainable pattern of development. This kind
of development, labeled ‘Smart Growth,’ has gener-
ated much discussion in America since the mid-
1990s, but despite an abundance of professional,
media, and political interest, its principles are far
from universally accepted at the time of writing in
2003. Advocates of progressive development face an
uphill struggle against the power, money, and conserva-
tism of the American real estate, transportation and
construction lobbies that exert influence over
American politicians and control the development
patterns of many towns and cities across the land.
That evening around the Fayetteville dinner table
confirmed something significant to us. Here in micro-
cosm was the most important audience for our book.
Our convivial dinner
party comprised intelligent
men and women, concerned about the future of their
community but unsure how to achieve the desired
improvement.
Their priority was action, not academic analysis.
Time was short as conventional sprawl development
eroded the quality of life in their town a little bit
more each day. They wanted to know what ideas to
use and how to use them. They wanted assurance
that new ideas came with some provenance, and that
other communities had used them successfully. The
purpose of our visit to Fayetteville was to discuss
those precise issues, to give civic leaders and profes-
sionals an abbreviated synopsis of the material in this
book and direct them toward smarter planning and
better urban design.
Our message to the folks in Fayetteville was the
same as the one contained herein: think in three
dimensions as urban designers and not in two dimen-
sions like land planners. We call this approach
planning by design
, applying principles of three-
dimensional urban
design to the problems and
processes of urban and community planning. Most
of these problems revolve around basic issues such as
development versus conservation, or the public good
of the community versus private rights of individual
property owners. We believe that designing the phys-
ical form, infrastructure, and appearance of urban
and suburban areas in detail is more effective in
mediating these conflicts than conventional two-
dimensional land-use planning. In this book we
explain why that is, and how the process works.
Because one of the authors is English, Americans
often ask us how British towns are able to conserve
their historic fabric and surrounding green landscape,
picturesque qualities much admired by transatlantic
visitors. When we explain the process of government
regulation of private land, our questioners, previously
eager to find some lessons to follow, often become
perplexed – even angry –
at the thought of coopera-
tive planning ideas for the ‘public good’ being
applied to private property. In the USA, few people
are quick to accept the values underpinning the
British system or the extent of government interven-
tion in the planning and development process, even
for benign purposes of conservation and community
enhancement.
In Britain the growth versus development discus-
sion is slanted towards conservation of national and
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