Department of economics couse work from innovation economics theme: models of innovation processes

Third-Generation Innovation Model (3G) – Coupling Method.

The third-generation model overcomes the limitations of the previous two linear models. It gained prominent acceptance during the inflation and stagflation phase of the economy. 

It tightly combined R&D and Marketing. The innovators coupled technological innovation with market needs. The model was based on the balanced coupling of Technology Pull and Market Push. 

The core driving factor was reducing the operational costs during the contraction stage of the economy. So, the process formed a non-linear feedback loop. But the stages in the process made the model sequential.