Department of economics couse work from innovation economics theme: models of innovation processes

Second-Generation Innovation Model (2G)– Market Pull

In the 1960s mid, the approach shifted from Technological push to Market pull. The focus began on responding to market needs. Factors ignored during the first generation are considered now in the second generation.

It includes- the cost-benefit analysis of each project & systematic allocation of resources.


The process is similar or sequentially linear but emphasized on market needs. Thus reducing the research time. 

As the market needs are dynamic, the projects would last for a shortfor short period. Hence, resulting in numerous small projects.