Keeping Customers Happy Marketing Strategies *Fraud Detection Processes Insurance Industry Shipping Business Controlling Risk Factors Staff Risk Underwriting and Accepting Liability Freedom Specialty Insurance: An Observation of Predictive Analytics Used in Underwriting Positive Results from the Model The Effects of Predictive Analytics on Real Estate The National Association of Realtors (NAR) and Its Use of Predictive Analytics The Revolution of Predictive Analysis across a Variety of Industries CHAPTER 13: DESCRIPTIVE AND PREDICTIVE ANALYSIS CHAPTER 14: CRUCIAL FACTORS FOR DATA ANALYSIS Support by top management Resources and flexible technical structure Change management and effective involvement Strong IT and BI governance Alignment of BI with business strategy