D. U. Ashurova m. R. Galieva cognitive linguistics

Word is a powerful tool
A word after a word after a word is power (Margaret Atwood); Words are of course, the most powerful drug used by mankind (R. Kipling); A word carries far, very far, deals destruction through time as the bullets go flying through space (J. Conrad); Handle them carefully, for words have more power than atom bombs (P.S.Hurd).


Word is an instrument of influencing and manipulating people
The basic tool for the manipulation of reality is the manipulation of words, if you can control the meaning of words you can control the people.....(Philip K. Dick); As so the Word had breath and wrought//With human hands creed of creeds
In loveliness of perfect deeds,//More strong than all poetic thought (A.Tennyson)


Word is an entity of a dual character:
it can have either creative or destructive power
If the word has the potential to revive and make us free, it has also the power to blind, imprison, and destroy (R.Ellison); Words are both better and worse than thoughts; they express them, and add to them; they give them power for good or evil; they start them on an endless flight, for instruction and comfort and blessing, or for injury and sorrow and ruin (T. Edwards).
All books are either dreams or swords,
You can cut, or you can drug, with words (Amy Lowell);
Thanks to words, we have been able to rise above the brutes; and thanks to words, we have often sunk to the level of demons (Aldous Huxley);


Word is an entity that has a “physical power”, it can hurt people
A blow with a word strikes deeper than a blow with a sword (R. Burton); You can stroke people with words (F. Scott Fitzgerald);
O! many a shaft, at random sent,//Finds mark the archer little meant!
And many a word, at random spoken,
May soothe or wound a heart that's broken! (W. Scott);

The cognitive metaphor “Word is Human” is based on personification of the notion of “word” and represented in the followings: