D. U. Ashurova m. R. Galieva cognitive linguistics

word is quarrel: to have words with smb; to bandy words; a word and a blow, hard words.

I am not going to bandy words. I require you to give up this friendship (J. Galsworthy, To Let, part II, ch. VI).
As it is seen from the examples, conceptual features included in the meaning “word is promise” are associated both with positive (good, honorable, organized, obligatory, noble, assertive, honest, reliable), and negative evaluation of the Word (bad, dishonest, ignoble, unreliable, disorganized). The conceptual features included in the meaning “word is quarrel” are associated mainly with negative notions (hostile, quarrelsome, arguing, envious, intolerant, unfriendly, inimical, disobedient, polemical, scandalistic, etc.).
So, the conceptual features that form the meanings “word is promise”, “word is quarrel” can be referred to both notional and evaluative constituents of the concept “Word”.
The analysis of other phraseological units with component “word” has shown that they are related to miscellaneous notions associated with positive characteristics of the person such as а) kindness (to have a good word for everyone); b) responsibility (in word and deed); c) directness (not to mince one’s words); d) boast (big words; holiday words); as well as negative characteristics: wordiness (a man of many words); wickedness (not to have a good word for anyone); mumbling (to be unable to put two words together). Wordlessness (a man of few words) can be evaluated positively or negatively depending on context.
So, the notional component of the concept “Word” verbalized by lexical and phraseological units includes the four zones: 1) linguistic, in which word is associated with any linguistic phenomenon (speech, conversation, sound, text, etc); 2) informative, i.e. word is understood as something that implies information (message, news, command); 3) ethical, in which “word” acquires evaluative components (promise, quarrel); 4) philosophical-religious (Bible, Jesus Christ).
The image-bearing and evaluative components of the concept “Word” are widely presented at the level of proverbs, aphorisms and fictional text. Here, it should be mentioned that image-bearing and evaluation constituents of the concept in most cases are closely interlinked. In other words, examples can be viewed both from the point of view of imagery and evaluation. It is conditioned by the fact that imagery and evaluation are usually interwoven especially in proverbs, aphorisms and fictional texts which reflect the national world picture of a certain culture (beliefs, customs, ethics and morality, behavioral norms, speech etiquette, etc.).
However, the most conspicuous linguistic units that verbalize the image-bearing constituent of a concept are fictional texts, especially aphoristic and poetic texts. Functioning in the text, the concept “Word” acquires a multitude of conceptual features constituting its complex multifarious structure. Thus, the concept Word forms several conceptual metaphors such as “Word is Language”, “Word is Human”, “Word is Time”, “Word is Deed”, “Word is Wind”, “Word is Power”. Let us consider some of them:
The conceptual metaphor “Word – Power” is presented by conceptual features which express both positive and negative evaluation of the concept, thus forming its evaluative constituent as well: