Convenience

part it may be personality. For instance, a
highly conscientious person may be more
capable of adding recycling to his or her
daily routine than a less conscientious per-
son, and a person with high levels of open-
ness may be more prone to learn more
about the benefits of recycling. Also, it
seems likely that an individual with an inter-
nal locus of control may be more apt to
recycle than will be a person with an exter-
nal locus of control. People who are more
authoritarian also may be prone to recycling
because authority figures tell us that we
should do so.
Attitudes may also play a big role. For
instance, if a person knows the importance
of recycling (cognition), believes that pro-
tecting
the
environment
is
important
(affect), and therefore intends to recycle
(behavioral intention), she or he is obvi-
ously more likely to recycle. On the other
hand, some people believe that the costs of recy-
cling outweigh the benefits. Others think that much
of what is recycled still ends up in landfills. These
people may be less likely to recycle because their
cognitions are different.
©
Y
obidaba/
S
hutterstock.com
Recycling has become increasingly common because people
now have heightened understanding of the importance of
sustainability. But while some people are conscientious and
consistent recyclers, others have much less regard for recycling
and make little or no effort to do so.
270
Part 4:
Leading
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