Western dress code
Main article: Western dress code
The Western dress code has changed over the past 500+ years. The mechanization of the textile industry made many varieties of cloth widely available at affordable prices. Styles have changed, and the availability of synthetic fabrics has changed the definition of "stylish". In the latter half of the 20th century, blue jeans became very popular, and are now worn to events that normally demand formal attire. Activewear has also become a large and growing market.
Jeans in the Western dress code are worn by both men and women. There are several unique styles of jeans found which include: high rise jeans, mid rise jeans, low rise jeans, bootcut jeans, straight jeans, cropped jeans, skinny jeans, cuffed jeans, boyfriend jeans, and capri jeans.
The licensing of designer names was pioneered by designers like Pierre Cardin in the 1960s and has been a common practice within the fashion industry from about the 1970s. Among the more popular include Marc Jacobs and Gucci, named for Marc Jacobs and Guccio Gucci respectively.
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