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6 Lecture. Newspaper style.
Plan:

  1. The development of the newspaper style.

  2. The brief news item

  3. Headline.

  4. Advertisements and announcements.

  5. Editorial

Key words and expressions: newspaper style, function, vocabulary, brief news item, headline, advertisement, announcement, editorial, clichés, abbreviation.
Newspaper style is a system of interrelated lexical, phraseological and grammatical means which is perceived by the community speaking the language as a separate unity that basically serves the purpose of informing and
instructing the reader. To attract the reader’s attention specific headlines, space ordering, a large proportion of dates, personal names of countries, institutions, and
individuals are used. Since the primary function of newspaper style is to impart information, only printed matter serving this purpose comes under newspaper style proper. The newspaper also seeks to influence public opinion on political and other matters. The headlines of news items, apart from giving information about the subject-matter, also carry a considerable amount of appraisal (the size and arrangement of the headline, the use of emotionally coloured words and elements of emotive syntax), thus indicating the interpretation of the facts in the news item that follows. But, of course, the principal vehicle of interpretation and appraisal is the newspaper article and the editorial in particular. Editorials (leading articles or leaders) are characterized by a subjective handling of facts, political or otherwise. They have much in common with classical specimens of publicistic writing and are often looked upon as such. However, newspaper evaluative writing unmistakably bears the stamp of newspaper style. Thus, it seems natural to regard newspaper articles, editorials included, as coming within the system of English newspaper
style. But it should be noted that while editorials and other articles in opinion columns are predominantly evaluative, newspaper feature articles, as a rule, carry a considerable amount of information, and the ratio of the informative and the
evaluative varies substantially from article to article. To understand the language peculiarities of English newspaper style it will be sufficient to analyse the following basic newspaper features: 1) brief news items, 2) advertisements and announcements, 3) the headline, 4) the editorial.

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