Role models, selecting, 28
Ronstadt, Dr. Robert, 241
Roosevelt, Franklin Delano, 77
Roosevelt, Theodore, 73
Rothschild, Baron de, 129
ROTI,
see
Return
on time invested
(ROTI)
Royal Dutch/Shell, 204
“Rudder of the day,” 197
Ruskin, John, 40
Sales, key success in, 233–234
Scheduling appointments, 72
Segmentation, 112, 114
Self-acceptance, 167
Self-awareness, 167
Self-concept, 2–3, 6–11
Self-confidence, 223–224
Self-discipline, character and, 242
Self-efficacy, self-esteem and, 92
Self-employment, 96–97
Self-esteem, 1–2, 9–11, 25, 27, 91–92,
186–187, 247
Self-expectancy, positive, 84
Self-forgiveness, 36
Self-ideal, 8
Self-image, 9, 10
Self-limiting beliefs, 7, 12, 13, 181
Self-made
millionaires, 50, 55–57, 59–63,
167–168
Self-made person, 246–247
“Self-Reliance” (Emerson), 229
Self-sabotage
feeling of guilt and, 14
of success, 48
Self-success, building, 49
Self-talk, control of, 187–188
Self-understanding, 167
Seligman, Dr. Martin, 79, 187
Sense of direction, 218
Service
to others, 25
to society, 14–15
Setbacks, persistence and, 49
Sheldon, Charles M., 27
Situational ethics, 227
Situational values, 227
Skills, identifying key, 94–95
Society service, 14–15
Solution, high performance living and,
251
Sowing
and Reaping, Law of, 47
Specialization, 112–113
Speed, time and, 68–69
Standard affirmation technique,
192
Standards, setting high, 27–28,
236–237
Stanley, Dr. Thomas, 56, 61, 208
Sten, Ben, 118
Stone, W. Clement, 189, 210
Strategy
of adding value, 74
for mentors, 130
of Napoleon, 208–209
personal, 97–98
for
promotion at work, 66–67
Stress
denial and, 219–220
responding constructively to, 180
Subconscious Activity Law, 186, 212
Subconscious mind, 155–156, 186, 190,
192
Subjective mind,
see
Mind(s)
Substitution, Law of, 19, 20, 23, 30, 33,
217
Success, 6.
See also
Happiness
association with people and, 120, 129
building, 49
Cause
and Effect Law and, 55
courage and, 241
defined, 159
deserving, 13–14
differentiation and, 113
dreams and, 42–43
expanding intellectual asset base and,
139–140
factors, 94–95
vs.
failure, 115
40 Plus Formula and, 63–64
getting the feeling of, 194
good
habits and, 69–70
guide to, 252–255
in the hard way, 99
hard work and, 41
honesty and, 227–228
identifying abilities and, 115–116
integrity and, 224
iron
quality of, 242
Law of Correspondence and, 222
learning, practicing, and, 77–78, 100
persistence and, 246
positive mental attitude and, 180
productivity and, 75
psychology of, 79
relationships and, 133–134
role of luck and, 58–59
of sales, 233–234
secrets of, 105
setting
goals and, 45
specialization and, 113
as a state of mind, 88
turning failure into, 213–214
Sugarman, Joseph, 179
Superconscious mind, 156, 195–196
Systematic desensitization, 238
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