could see himself riding on a beam of light
and as a result was able
to formulate the theory of relativity, which
completely revolution-
ized the field of physics.
The scientist F. A. Kekule saw a great snake curling back on it-
self and grasping its own tail. He recognized
it as a clue to the ring-
like structure of the benzene molecule, a
critical discovery for our
century.
Often in your life, you will get a
sudden idea or picture that
combines several factors into a new synthesis. This can turn out to
be
a new business idea, such as Ray Kroc had when he observed the
mass production methods for cooking
hamburgers and french fries
developed by the McDonald brothers of San Bernardino. With that
insight, he started the 30,000-unit McDonald’s Corporation.
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