Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

Decide to Become Rich
➤
53
ccc_tracy_4_52-76.qxd  6/23/03  2:47 PM  Page 53

---

telephone technology will probably fit on your wrist like a large dig-
ital watch does today.
➤
Thriving Competition
The third major factor driving our lives is 
competition
. Every busi-
ness organization wants to generate sales and make profits, locally,
nationally, and internationally, if possible. To survive and thrive,
each person and business must be continually seeking faster, better,
newer, cheaper, easier ways to deliver value to their customers.
Every advance in knowledge and technology creates opportuni-
ties that fleet-footed competitors can grab and run with to create
new products and services to leapfrog each other in their markets.
All three forces—information, technology, and competition—are
multiplying times each other to create the greatest rate of change in
human history. And if anything, the rate of change is going to in-
crease in the years ahead.
■