Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

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CHANGE YOUR THINKING, CHANGE YOUR LIFE
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so that he was one of them, rather than one of the staff. His career
took off. Eventually he became a vice president of the company.
This is a simple strategy that works for anyone who is willing to
do more than is expected of him or her. It works for almost anyone,
anywhere, over and over again, year after year.
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LOOK FOR WAYS TO ADD VALUE
If your goal is to become wealthy, you have to know how wealth is
created. The answer is contained in two words: “add value.” All
wealth comes from adding value in some way. All wealth comes
from serving and satisfying your customers better than they could
be served and satisfied by someone else. Wealth is the result of
adding value to them in a way that no one else can match.
In your job, you should be looking for ways every day and every
week to add value and to become more valuable than you were be-
fore. Throughout your career, your main focus must be to con-
stantly seek out ways that you can add value to your boss, to your
co-workers, to your customers, to your suppliers, and to everyone
else and anyone upon whom you rely for your success. This should
become your motto:
“Add value, add value, add value!”
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