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«MARKETING ASOSLARI» FANIDAN



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O’zbekiston respublikasi oliy va o`rta maxsus ta`lim vazirligi

«MARKETING ASOSLARI»
FANIDAN

FOYDALANISH UCHUN TAVSIYA ETILGAN ADABIYOTLAR


FOYDALANISH UCHUN TAVSIYA ETILGAN ADABIYOTLAR


Asosiy adabiyotlar
1.Gary Armstrong, Philip Kotler, Marketing An Introduction/Thirteenth Edition. Boston Columbus Indianapolis New York San Francisco, 2017 – 675 p.
2. Котлер Ф.Основы маркетинга. 5-е изд./Ф.Котлер А.Гари.-М.:Вилъямс, 2016- 752 с.
3.Ergashxo’jayeva Sh.Dj., Qosimova M.S., Yusupov M.A.Marketing asoslari.-O’zbekiston Respublikasi Oliy va O’rta maxsus ta’lim vazirligi-T.: Iqtisodiyot, 2019.-305 b
4. Philip kotler, Gary Armstrong, Principles of Marketing. Global Edition. Pearson Education Limited 2016.
Qo’shimcha adabiyotlar
5.Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan. Marketing an introduction. England, 2016, Paperback: 720 pages Pearson.
6. Philip Kotler, Keven Lane Keller. Marketing Management. Pearson Education, Ins., publishing as Prentice Hall, States of America 2012 y.
7. Котлер Ф., Армстронг Г., Вонг В., Сондерс Дж. Основы маркетинга, 5-е европейское изд. Учебник-М.: ООО «И.Д.Вилъямс», 2013 г. -752 ст.
8. Багиев Г.Л., Тарасевич В.М. Маркетинг: Учебник для вузов. 4-е изд. - Сб.: Питер, 2012.- 560 с.
9. Парамонова Т.Н. Маркетинг. Учебное пособие. - М.: КНОРУС, 2010. - 190 с.
10. Солоев Б.А., Мешков А.А., Мусатов Б.В. Маркетинг. Учебник. - М.: ИНФРА-M, 2010.-336 с.
11. Yusupov M.A., Abduraxmonova M.M. Marketing. O’quv qo’llanma. - T.: Iqtisodiyot, 2011.- 190 b.


Axborot manbalari
12.www.gov.uz- Ўзбекистон Республикаси ҳукумат портали
13.www.lex.uz- Ўзбекистон Республикаси Қонун ҳужжатлари маълумотлари миллий базаси
14.www.tradingeconomics.com-Экономические показатели


1 Ph.Kotler. Marketing Essentials – Prentice Hall Inc., 2000. http://www.harvardmanagementor.comdemo\demo\market\print.htm



2 Bagiev G.L., Tarasevich V.M. Marketing. Uchebnik dlya vuzov / – 4-e izd., pererab. i dop. – SPb: Piter, 2012. 11str.

3 Ph.Kotler. Marketing Essentials – Prentice Hall Inc., 2000. http://www.harvardmanagementor.comdemo\demo\market\print.htm

4 Joel R. Evans, B. Berman. Marketing – 7-th edition, Upper Saddle River, N.J.:Prentice Hall, 1997.

5 William M.Pride, O.C.Ferell. Foundations of Marketing. – 7-th edition, USA: 2015., pg12.

6 William M.Pride, O.C.Ferell. Foundations of Marketing. – 7-th edition, USA: 2015. , pg13.

7 Shu yerda , pg5.

8 Ph.Kotler, G.Armstrong. Principles of Marketing. – 14-th edition, Upper Saddle River, N.J.:Prentice Hall, 2012.66pg.

9 Ph.Kotler. Marketing Essentials – Prentice Hall Inc., 1984. http://www.harvardmanagementor.comdemo\demo\market\print.htm

10 Ph.Kotler, G.Armstrong. Principles of Marketing. – 14-th edition, Upper Saddle River, N.J.:Prentice Hall, 2012.68pg.

11 Ph.Kotler, G.Armstrong. Principles of Marketing. – 14-th edition, Upper Saddle River, N.J.:Prentice Hall, 2012.

12 Ph.Kotler. Marketing Essentials – Prentice Hall Inc., 2000. http://www.harvardmanagementor.comdemo\demo\market\print.htm



13 Kotler F. Osnovi marketinga. Uchebnoe posobie. – M.:Izdatel’skiy dom «Vil’yams», 2010.

14 Joel R. Evans, B. Berman. Marketing – 7-th edition, Upper Saddle River, N.J.:Prentice Hall, 1997.

15 Shu yerda

16 Joel R. Evans, B. Berman. Marketing – 7-th edition, Upper Saddle River, N.J.:Prentice Hall, 1997.

17 Ph.Kotler. Marketing Essentials – Prentice Hall Inc., 1984. http://www.harvardmanagementor.comdemo\demo\market\print.htm



18 Philip Kotler. A Framework for Marketing Management. - Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, N.J.,2001.

19 Ph.Kotler. Marketing Essentials – Prentice Hall Inc., 1984. http://www.harvardmanagementor.com/demo/demo/market/print.htm

20 YU.SHirkov. Izuchenie sennostnыx predpochteniy potrebiteley v selyax segmentasii. "Marketing v Rossii i za rubejom" №4, 1999.

21 G.R.Foxall, R.Goldsmith, S.Brown. Consumer Psychology for Marketing. - 2-th edition, International Thomson Business Press, 1998.

22 G.R.Foxall, R.Goldsmith, S.Brown. Consumer Psychology for Marketing. - 2-th edition, International Thomson Business Press, 1998.



23 Roger D. Blackwell, Paul W. Miniard, Jame s F. Engel. Sonsumer behavior. – 10 th edition. Thomson south-western, 2006.

24 Roger D. Blackwell, Paul W. Miniard, Jame s F. Engel. Sonsumer behavior. – 10 th edition. Thomson south-western, 2006.

25 Philip Kotler. Marketing Management Millenium Edition. - Tenth Edition, Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, N.J.,2000.



26 G.R.Foxall, R.Goldsmith, S.Brown. Consumer Psychology for Marketing. - 2-th edition, International Thomson Business Press, 1998.

27 Philip Kotler. A Framework for Marketing Management. - Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, N.J.,2001.

28 Shu yerda

29 G.R.Foxall, R.Goldsmith, S.Brown. Consumer Psychology for Marketing. - 2-th edition, International Thomson Business Press, 1998.

30 Ilin V.I. Povedeniye potrebiteley. Uchebnoe posobie. SPb.: Piter, 2000.

31 Ilin V.I. Povedeniye potrebiteley. Uchebnoe posobie. SPb.: Piter, 2000.

32 G.R.Foxall, R.Goldsmith, S.Brown. Consumer Psychology for Marketing. - 2-th edition, International Thomson Business Press, 1998.



33 Ph.Kotler. Marketing Essentials – Prentice Hall Inc., 2000. http://www.harvardmanagementor.comdemo\demo\market\print.htm

34 Philip T.Kotler, Kevin Lane Keller. Marketing Management. – 15-th edition, Upper Saddle River, N.J.: Pearson Education, 2016.



35 Philip T.Kotler, Kevin Lane Keller. Marketing Management. – 15-th edition, Upper Saddle River, N.J.: Pearson Education, 2016.

36 F.Kotler. Marketing Essentials – Prentice Hall Inc., 2000. http://www.harvardmanagementor.comdemo\demo\market\print.htm



37 William M.Pride, O.C.Ferell. Foundations of Marketing. – 7-th edition, USA: 2015., pg 99.



38 Ph.Kotler. Marketing Essentials – Prentice Hall Inc., 2000. http://www.harvardmanagementor.comdemo\demo\market\print.htm



39 Ph.Kotler. Marketing Essentials – Prentice Hall Inc., 2000. http://www.harvardmanagementor.comdemo\demo\market\print.htm



40 Fed'ko V.P., Fed'ko N.G. Marketing: 100 ekzamenatsionnix otvetov. Uchebnoe posobie. Rostov n/D: Feniks, 2004.

41 Philip T.Kotler, Kevin Lane Keller. Marketing Management. – 15-th edition, Upper Saddle River, N.J.: Pearson Education, 2016.

42 Ph.Kotler. Marketing Essentials – Prentice Hall Inc., 2000. http://www.harvardmanagementor.comdemo\demo\market\print.htm



43 Philip T.Kotler, Kevin Lane Keller. Marketing Management. – 15-th edition, Upper Saddle River, N.J.: Pearson Education, 2016. pg131.

44 William M.Pride, O.C.Ferell. Foundations of Marketing. – 7-th edition, USA: 2015., pg102.



45 William M.Pride, O.C.Ferell. Foundations of Marketing. – 7-th edition, USA: 2015., pg102.

46 Philip T.Kotler, Kevin Lane Keller. Marketing Management. – 15-th edition, Upper Saddle River, N.J.: Pearson Education, 2016.

47 Joel R. Evans, B. Berman. Marketing – 7-th edition, Upper Saddle River, N.J.:Prentice Hall, 1997.

48 Philip T.Kotler, Kevin Lane Keller. Marketing Management. – 15-th edition, Upper Saddle River, N.J.: Pearson Education, 2016.

49 Nikolaeva M.A. Marketing tovarov i uslug: Uchebnik. - M.: Delovaya literatura, 2001.

50 Philip Kotler. A Framework for Marketing Management. - Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, N.J.,2001.

51 Ph.Kotler. Marketing Essentials – Prentice Hall Inc., 1984.

52 Nikolaeva M.A. Marketing tovarov i uslug: Uchebnik. - M.: Delovaya literatura, 2001.

53 Ph.Kotler. Marketing Essentials – Prentice Hall Inc., 1984.

54 Ph.Kotler, G.Armstrong. Principles of Marketing. – 14-th edition, Upper Saddle River, N.J.:Prentice Hall, 2012.

55 J.J.Lambin. Le Marketing Strategique. – 3e .edition, EDISCIENCE International, 1994.

56 Nikolaeva M.A. Marketing tovarov i uslug: Uchebnik. - M.: Delovaya literatura, 2001.



57 Nikolaeva M.A. Marketing tovarov i uslug: Uchebnik. - M.: Delovaya literatura, 2001.



58 Philip Kotler. Marketing Management Millenium Edition. - Tenth Edition, Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, N.J.,2000.



59 Nikolaeva M.A. Marketing tovarov i uslug: Uchebnik. - M.: Delovaya literatura, 2001.



60 Bagiev G.L., Tarasevich V.M. Marketing. Uchebnik dlya vuzov / – 4-e izd., pererab. i dop. – SPb: Piter, 2012.

61 Svetun'kov S.G. Metodi marketingovix issledovaniy: Uchebnoe posobie. - Spb.: DNK, 2003.

62 Bagiev G.L., Tarasevich V.M. Marketing. Uchebnik dlya vuzov / – 4-e izd., pererab. i dop. – SPb: Piter, 2012.

63 Kotler P, Armstrong G., Saunders J., Wong V., “Principles of Marketing”, Prentice Hall, 2001: Chapter I

64 Philip Kotler. A Framework for Marketing Management. - Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, N.J.,2001.

65 SHu erda

66 Kotler P, Armstrong G., Saunders J., Wong V., “Principles of Marketing”, Prentice Hall, 2001: Chapter I

67 Philip Kotler. A Framework for Marketing Management. - Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, N.J.,2001.




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