Business Thinking for Designers

Chapter 3
Develop your 
business 
perspective
Your business partners and you

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47 
Develop your business perspective
Now that we’ve reviewed basic business fundamentals, this 
chapter will cover practical steps to get to know your business 
and business partners. 
It’s fundamental to your design work to understand the models 
and strategies specific to your business and the people who 
use them. With your creative problem-solving processes you 
can: 
• Visualize your business
• Anticipate the needs of your partners
• Analyze the effects of culture on decision-making
• Reflect on how you are or aren’t having an impact