Business Thinking for Designers

• Learning & growth – This perspective is all about 
employees. What are the key skills to be developed, the 
core processes needed to create products and services, 
and the cultural environment necessary for success?
Companies with long-term, viable business models prioritize 
these perspectives effectively to create value for internal 
and external stakeholders. In doing so, they also define their 
company cultures. 
As designers become more aware of how objectives, 
measures, and targets relate to the prioritization of these 
perspectives, we can better evaluate the impacts of our 
solutions on the business. We are also better equipped to 
evaluate the culture of the organization itself. 
In Chapter 4, we’ll dive deeper into these perspectives and how 
they are prioritized and measured. 

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