Business Thinking for Designers

The EcoSystem Map
Now that you have a representation of the business model, the 
other diagramming tool depicts how the model works. Called 
an EcoSystem Map, this tool shows all the actors involved in 
a business and the flow of value between them. Think of it as 

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Develop your business perspective
a flow chart of the transactions between a business and its 
suppliers or customers. (“We give you X and in return you give 
us Y.”)
The EcoSystem Map is my favorite way to quickly understand 
how the business model works. As a visualization, it has 
several advantages:
01. It maps the big picture.
02. It guides discussions with business partners. 
03. It’s quick to develop and cheap to iterate.
I use the EcoSystem Map with business partners so they know 
that I understand the business model at hand. I’ve also found 
that these types of visualizations are something business