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3.0 Services
[YOUR COMPANY NAME] offers the following services:
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Needs Analysis: Determine what medical transportation gaps exist in decision making process, recommend changes.
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Transportation for the elderly: Provides transportation for senior citizens and handicapped that need transport to doctor appointments and medicine retrieval.
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Medical Services: Provides medical care and assistant to the city and the surrounding areas.
4.0 Market Analysis Summary
[YOUR CITY] is located in [YOUR STATE/PROVINCE], [YOUR COUNTRY]. The population was 1,357 at the 2008 census.
As of the census of 2008, there were 129,313 people, 50,633 households, and 36,405 families residing in [YOUR STATE/PROVINCE]. The population density was 168 people per square mile (65/km²). There were 53,803 housing units at an average density of 70 per square mile (27/km²). The racial makeup of the region was 95.33% White, 2.33% Black or African American, 0.15% Native American, 0.55% Asian, 0.03% Pacific Islander, 0.74% from other races, and 0.86% from two or more races. 1.75% of the population was Hispanic or Latino of any race. 40.2% were of German, 19.4% American, 7.6% Irish and 6.0% English ancestry according to Census 2000. 96.0% spoke English and 2.1% Spanish as their first language.
There were 50,633 households out of which 30.80% had children under the age of 18 living with them, 60.00% were married couples living together, 8.20% had a female householder with no husband present, and 28.10% were non-families. 23.70% of all households were made up of individuals and 10.70% had someone living alone who was 65 years of age or older. The average household size was 2.49 and the average family size was 2.94.
In the region, the population was spread out with 24.00% under the age of 18, 7.90% from 18 to 24, 28.20% from 25 to 44, 23.70% from 45 to 64, and 16.00% who were 65 years of age or older. The median age was 38 years. For every 100 females there were 94.80 males. For every 100 females age 18 and over, there were 91.90 males.
As of the census of 2008, there were 1,357 people, 541 households, and 413 families residing in the borough. The population density was 2,339.5 people per square mile (903.3/km²). There were 576 housing units at an average density of 993.1/sq mi (383.4/km²). The racial makeup of the borough was 97.72% White, 0.96% African American, 0.15% Native American, 0.81% Asian, 0.07% from other races, and 0.29% from two or more races. Hispanic or Latino of any race was 0.22% of the population.
There were 541 households out of which 33.6% had children under the age of 18 living with them, 63.4% were married couples living together, 10.4% had a female householder with no husband present, and 23.5% were non-families. 20.1% of all households were made up of individuals and 8.9% had someone living alone who was 65 years of age or older. The average household size was 2.51 and the average family size was 2.87.
In the borough the population was spread out with 24.2% under the age of 18, 6.7% from 18 to 24, 33.8% from 25 to 44, 22.4% from 45 to 64, and 12.9% who were 65 years of age or older. The median age was 36 years. For every 100 females there were 95.8 males. For every 100 females age 18 and over, there were 91.1 males.
The median income for a household in the borough was $37,163, and the median income for a family was $41,705. Males had a median income of $32,169 versus $21,579 for females. The per capita income for the borough was $17,216. About 4.0% of families and 4.7% of the population were below the poverty line, including 5.9% of those under age 18 and 6.1% of those age 65 or over.
4.1 Market Segmentation -
Medical Aid Patients.
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Elderly and Handicapped Transports.
Table: Market Analysis
Market Analysis
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2011
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2012
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2013
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2014
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2015
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|
Potential Customers
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Growth
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|
|
|
|
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CAGR
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Medical Aid Patients
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5%
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129,313
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135,779
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142,568
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149,696
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157,181
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5.00%
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Elderly/Handicapped Transport Services
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5%
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20,690
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21,725
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22,811
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23,952
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25,150
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5.00%
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Total
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5.00%
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150,003
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157,504
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165,379
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173,648
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182,331
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5.00%
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