Bu siness skills: b et ter me etings 1 — 21 business englisch bu sin es s e n g L is



Download 5,8 Mb.
Pdf ko'rish
bet48/61
Sana25.02.2022
Hajmi5,8 Mb.
#463735
1   ...   44   45   46   47   48   49   50   51   ...   61
Bog'liq
Business Spotlight - Nr.1 2021

AUDIO 
You can hear 
Ian McMaster 
talking about paying 
for the corona 
pandemic on 
Business Spotlight 
Audio
. To order, go 
to www.aboshop.
spotlight-verlag.de


45 
1/2021
Business Spotlight
LANGUAGE
L
A
N
G
U
A
G
E
 SE
C
T
ION
Fo
tos: T
eamOkt
opus
/iS
to
ck
.com; G
ert Kr
autbauer
Listen and learn!
You can download an MP3 file of this
Key Words list from our website:
www.business-spotlight.de/downloads
KEN
TAYLOR 
is a com- 
munication consultant 
and personal coach. 
Contact: keywords@
business-spotlight.de
An elevator pitch
MEDIUM
An “elevator pitch” is a short, effective descrip-
tion that explains something simply, clearly and 
persuasively, often a business proposal. One ur-
ban myth suggests that it originated from the 
American industrialist Elisha Graves Otis, who 
invented a device for elevator safety. But it was 
first written down by Philip Crosby, author of 
The Art of Getting Your Own Sweet Wa
y
, in 1972. He 
got into an elevator with his CEO at ITT and per-
suaded him to listen to a proposal he had. 
Prepare a positive elevator pitch describ-
ing your company, job and proposal in a few 
sentences. Make it short, specific and very clear. 
Here’s a simple example: “We specialize in IT 
business systems. We help you to become more 
successful by providing not only software, but 
also training and support. I am one of our train-
ers. I train customers in the use of our solutions 
that help to make your company’s internal pro-
cesses more efficient.”
Use positive words such as “successful” and 
“efficient”. And include “you” to put the listen-
er in the position of one of your customers. It 
makes your elevator pitch more relevant to them. 

Download 5,8 Mb.

Do'stlaringiz bilan baham:
1   ...   44   45   46   47   48   49   50   51   ...   61




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©hozir.org 2024
ma'muriyatiga murojaat qiling

kiriting | ro'yxatdan o'tish
    Bosh sahifa
юртда тантана
Боғда битган
Бугун юртда
Эшитганлар жилманглар
Эшитмадим деманглар
битган бодомлар
Yangiariq tumani
qitish marakazi
Raqamli texnologiyalar
ilishida muhokamadan
tasdiqqa tavsiya
tavsiya etilgan
iqtisodiyot kafedrasi
steiermarkischen landesregierung
asarlaringizni yuboring
o'zingizning asarlaringizni
Iltimos faqat
faqat o'zingizning
steierm rkischen
landesregierung fachabteilung
rkischen landesregierung
hamshira loyihasi
loyihasi mavsum
faolyatining oqibatlari
asosiy adabiyotlar
fakulteti ahborot
ahborot havfsizligi
havfsizligi kafedrasi
fanidan bo’yicha
fakulteti iqtisodiyot
boshqaruv fakulteti
chiqarishda boshqaruv
ishlab chiqarishda
iqtisodiyot fakultet
multiservis tarmoqlari
fanidan asosiy
Uzbek fanidan
mavzulari potok
asosidagi multiservis
'aliyyil a'ziym
billahil 'aliyyil
illaa billahil
quvvata illaa
falah' deganida
Kompyuter savodxonligi
bo’yicha mustaqil
'alal falah'
Hayya 'alal
'alas soloh
Hayya 'alas
mavsum boyicha


yuklab olish