Barcode rtider

engineers who want to make detailed line drawings - plotter

professional typesetters in desktop publishing (e.g. to publish catalogues and magazines) - professional imagesetter

a company that wants to print carbon copies of bills and receipts - dot-matrix printer

MY FIRST COMPUTER

IBM ppt

Finance

Goal: $20 earning per

share by 2015

(was around $6 in 2013)

Market cap: $161.92B

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1911 ■ Tabulating tor Businesses

1964 - first computer system/mainframe

1931 - first pc, set standard

1993 - Louis V. Gerstner J г

2005 - sold pc business 2Q14 - soid *86 server

Shift towards cloud computing

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8UNCH: Burroughs, UNIVAC, NCR, Control Data Corporation, and Honeywell.

Secret Sauce: Prediction + Adaptation

Mainframes still relevant 50 years later

Avoiding bankruptcy

What s next?

Comprehension check.

Exercise 2. True or false? Find sentences in the text that support your point of view.

1 IBM started in the late twentieth century as manufacturer of electromechanical office

tabulating equipment - false

2. 
   IBM took its current name in 1924 - true
   
3. 
   IBM immediately entered the computer business after the war - false
   

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2. 
   IBM always was the first-ranked computer producer -false
   
3. 
   By the mid-1950s, IBM threatened to dominate the entire computer industry with its fast­
   

selling Model 650 - true

Exercise 3. Complete the sentences according to the information in the text.

• 
  IBM capitalized on its manufacturing expertise....
  
• 
  to sell a full line of peripheral equipment.
  
• 
  to produce a full line of peripheral equipment.
  
• 
  to rent peripheral equipment.
  
• 
  IBM also offered its computer....
  
• 
  for sale for the first time.
  
• 
  for improvement for the first time.
  
• 
  for exper for the first time.
  
•